Oura has teamed up with Gucci to provide the Gucci x Oura Ring, a special-edition model of the Oura Ring that is painted black, laced with 18 karat gold, and priced at $950 (about AU$1,300) and £820 within the UK.
Oura says the Gucci x Oura Ring is ready to “ship all of Oura’s research-grade expertise, personalised steering, and insights in a brand new ring design, exquisitely crafted with Gucci’s legendary type”. In different phrases, it’s obtained all of the functionalities of the Oura Era 3 in a shiny new design, together with its seven temperature sensors which measure biometric information 24 hours a day, and its subtle sleep monitoring capabilities.
It would not carry any new sensible options or performance; that is is just a blinged-up model of the health tracker ring, which is often priced at $299 (if you happen to’re within the UK or Australia it’ll value you round £229 or AU$420, plus transport, to get one).
The Gucci x Oura Ring relies on the black Era 3 sensible ring, embellished with 18 karat gold trim and an embossed gold emblem of Gucci’s signature interlocking Gs. The ultimate of completion is the addition of $650 to the value tag.
That eyewatering price ticket does a minimum of embrace Oura membership, which provides you entry to Oura’s full suite of health-monitoring options. All Oura Rings include six months of membership at no cost, after which it’s important to pay $6.99 every month.
Nonetheless, it has been reported that the membership included with the Gucci X Oura Ring is a lifetime membership; Oura has but to verify this, but when that’s the case then if you happen to hold on to your ring for a decade or so then you definitely’re virtually saving cash.
The Gucci x Oura Ring is on sale now (opens in new tab).
Evaluation: vogue and health collide
It needed to occur someday. First got here the Fitbit Luxe, which repurposed the concept of a tracker right into a slim, pebble design lined with treasured metals and which could possibly be connected to all kinds of jewelry-inspired bracelet bands. Now, one of many giants of luxurious vogue, Gucci, has gotten in on the act.
The Oura ring was already on the pricier aspect for health trackers, despite the fact that it’s excellent. With folks changing into more and more health-conscious, we’re more likely to see extra well being tech collaborations like this one, particularly if these restricted editions promote like hotcakes.
The massive query is, what subsequent? Barbour x Garmin perhaps – an all-weather smartwatch for the nice outside. Or maybe Supreme x Fitbit Sense, by which hypebeasts can monitor their coronary heart charge as they stand in line ready for the high-end vogue retailer to open.
