I can not consider I’m saying this. The brand needs to be greater.
First, the details: Proper bang on Easter and Eid el Fitr which fall again to again, and since Maamoul is the official cookie of each, and with the value getting too prohibitive in bakeries and candy retailers to purchase the cookie in query, now comes the notion of home made (or re-comes as a result of it was prevalent prior to now!) Maamoul. Now, some individuals do use ghee and never butter (model historians may benefit from the Baqara Al Haloub cum Golden plate rebrand right here).
Enter Palareh, a brand new model of ghee within the Lebanese market. The problem? I can not for the lifetime of me learn their emblem of their advert. Contemplating the model is introducing itself to the market, and contemplating nobody had heard of it earlier than, nicely, sure I do know it’s heresy to say it however the emblem needs to be greater.
Their line “ta3meh la kel a3de” (a style for each sitting) is OK, however solely simply. Had the model been established already available in the market, and this being a reminder advert, I believe this may be simply positive however for a brand new comer – and sure, even when there may be little competitors by way of promoting available on the market – this nonetheless feels too unreadable for a lady to stroll into a store and ask for it.
