Contemplating am seeing an excessive amount of idiocy as of late (if Crepaway was not the underside, then Bar Tartine might be) please meet – belatedly – Parallel by Parazar (see their introductory reel right here, influenced by some Bauhaus rules). First the title – Parazar (by Azar) is without doubt one of the main regional and by extenso worldwide wedding ceremony and occasion photographers. And at this level they’ve an excessive amount of expertise and materials to not delve into promoting and movie manufacturing ergo the “Parallel” (evaluate to Parazar and label this underneath names-I-wish-I-came-up-with). The brand? Pure minimalist perfection. Once more individuals, one doesn’t must be a Cannes award-winning advert (and you recognize I got here to disdain these – right here).
However here is a plot twist! We have now a reputation, positioning, introductory reel all geared to serve the unique model and its spinoff. We have now some calm and picked up communication, which matches past “hype” (a diplomatic title for idiocy) and which facilities round a transparent and centered idea. To be trustworthy, I’m not even positive I would like extra from a communication marketing campaign.
