What a difficult time to be an advertiser in Lebanon. Any false transfer blows in your face. Just lately I wrote concerning the masterstroke from Slowear (right here), and the flop from Crepaway (right here). However ParAzar manages to tug out a really sturdy one. The spine is within the copy. The excellent copy. However to present credit score the place credit score is due, within the palms of a lesser visualizer this might have turned slapstick or worse, kitsch (which on this case is a disservice). However the imagery – clearly taken from the very giant repertoire of occasions ParAzar has lined, is nothing wanting touching and acceptable. Curiously, not overly touching, or forcefully emotional, no, simply form and exquisite and acceptable to the copy. The copy ends with a punch – from the threads of unhappiness, We are going to weave once more pleasure. So sure, certainly pleasure we are going to weave once more. See the beautiful piece right here.
