Pepsi simply went mega (right here). Utilizing Amro Diab, Mohamad Salah, Ahmad Saka, Karim Mahmoud Abdel Aziz, Nawal Zoghbi, Kosai Khodr, Roberto Carlos and Sami Jaber. Curiously, the celebs in questions hail from totally different sectors – actors (Saka, Abdel Aziz), footballers (Salah, Carlos, Jaber), and singers (Diab, Zoghbi, Khodr – who’s a rapper). By the way in which, AI was used to digitally de-age the celebs in query relying on the period they have been purported to be representing within the evolution of Pepsi identification (which is the advert is about).
Heavy weapons all the way in which. Curiously, this didn’t cease the celebs in query from ending up in an argument contemplating Pepsi is likely one of the manufacturers being boycotted for supporting Israel within the present warfare happening in Palestine. Apparently the advert was shot previous to the start of the warfare (which means earlier than October 2023) however nonetheless some followers are up in arms in opposition to the celebs in query for his or her “collaboration” (with the model in query).
This might clarify why Pepsi closed the feedback on the advert and not one of the stars reshared it on their very own channels or social media accounts.
