[ad_1] <br><div> <head> <title>Personalization, Scale, and Affect Are the Key Advantages of AI, Says Roku's VP of Progress Advertising and marketing</title> <meta charset="UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <meta name="title" content="AI will drive personalization, not creativity, says Roku's VP of growth marketing, Sweta Patel"/> <meta name="datePublished" content="2023-07-03T00:38:09Z"/> <meta name="dateModified" content="2023-07-03T00:38:17Z"/> <meta name="news_keywords" content="Video, Roku, CMO Insider, cmo-2023-lp, AI, artificial intellegence, Personalization, Will Wei"/> <meta name="description" content="Sweta Patel, Roku's VP of growth marketing and merchandising, spoke to Insider at the Cannes Lions International Festival of Creativity, about how AI will drive personalization, scale and impact"/> <meta property="author" content="Will Wei"/> <meta property="article:publisher" content="businessinsider"/> <meta name="tbi-vertical" 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