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The video games business strikes rapidly and whereas tales might come and go there are some that we simply cannot let go of.
So, to provide these notably thorny subjects an extra going over, this is our weekly digest the place members of the PocketGamer.biz workforce share their ideas and go that little bit deeper on among the extra fascinating issues which have occurred in cellular gaming over the previous week.
5 takeaways from Pocket Gamer Connects London 2025: Optimism for the 12 months forward with cellular to guide the cost
Pocket Gamer Connects London passed off this week, and it was one other enormous success that introduced collectively hundreds of attendees. We wrote up among the takeaways from this 12 months’s present, which got here from the assorted panels and discussions we had over the two-day occasion.
The very first thing I seen was extra positivity from builders; no one is saying there will probably be no challenges in 2025, however the basic perspective was much more optimistic and able to face challenges head-on.
AI was ever current, however there’s nonetheless that core message that these are instruments to spice up productiveness, to not change actual expertise. Some addressed that whereas AI might be extremely helpful, many nonetheless use it as a buzzword to sound like they’re doing the most recent and best factor, however actual success with utilizing AI will imply deeper integration to spice up development and productiveness, one thing that traders, particularly, will wish to see.
Talking of development, the cellular market is anticipated to see a lot of that in 2025 and into 2026, outpacing that of PC and console and gaining extra traction in India, Asia and Africa.
There was numerous discuss various app shops and the need to interrupt freed from the 2 big-name shops, with many in settlement that the present choices are too restricted.
Some remaining noteworthy discussions had been on how Gen Z is shaping sport tendencies and the way their desire for range, inclusivity, and distinctive experiences might alter not simply video games themselves but in addition how they’re marketed and monetised.
Lastly, the anticipated launch of GTA 6 was talked about by many because the potential greatest sport launch ever. There was additionally discuss of how the sport’s rumoured elevated pierce tag may set a brand new precedent for the business.
So, coming away from the present, it feels just like the business has entered 2025 with extra optimism, backed by new developments, an increasing cellular market and an viewers that loves video games greater than ever.
Vera Manhoso: Specializing in UA is “holding again your cellular sport” – concentrate on retargeting too
his week at PGC London I’ve sat in on too many desirable talks to depend. A lot so, it’s arduous selecting only one to spotlight for my Week in Views.
(That is my not-so-subtle trace to learn my vary of protection from the occasion, whether or not you’re curious about AI, promoting, monetisation and even management expertise.)
However right here, I’d wish to concentrate on the worth of retargeting pre-existing customers, as mentioned by RTB Home gaming account director Vera Mahoso on the occasion. Specifically, she famous how simply 1.83% of cellular players truly spend cash on in-app purchases, so a advertising finances prioritising random consumer acquisition is unlikely to result in that many new spenders.
Conversely, setting some finances apart to gather consumer information and promote on to previous payers who’ve moved on from the sport might nicely entice them again. These gamers have a larger likelihood of spending once more, ought to they return.
If you put it like that it sounds so apparent, however there is a component of “excellent timing” to getting this proper.
