I miss these days. Heck I miss 2012 – again when, you aren’t going to consider it – however D&G got here up with their final assortment earlier than shuttering their model (and incorporating it within the mom firm Dolce & Gabbana) with that spectacular present (right here).
However no, that is earlier, a lot earlier – 1988 to be particular. “Journal” – sure, the Lebanese publication (right here) and no, we didn’t purchase it (Sylvie, our neighbor’s pal, whose husband was a dentist (Sylvie’s husband not our neighbor’s haha!) gave them to us) and in them that gem of an advert.
Piaget.
All proper, fact be informed I had by no means heard of the model prior. However that advert, a small rectangle on the backside of a web page (on the appropriate) arrested me. “La plus belle facon de porter une Piaget c’est de n’en rien montrer” – essentially the most lovely method to put on a Piaget is to not present something.
Truly the advert I noticed should be from the identical marketing campaign as a result of it was of a person and a lady ingesting champagne and – you guessed it not exhibiting their Piaget. As a result of, in contrast to sure “different manufacturers” (this is taking a look at you Rolex!) this isn’t for the present. However extra the appreciation. The self-appreciation to start with.
In an period the place “the wheel that squeaks will get the grease” the place the whole lot is a shouting match and everyone seems to be on the market out-screaming each other, it’s a consolation to know there was a time the place whispering received out the shouting – this promoting being the final word proof.
