- Buyers are pouring cash into advertising and media startups.
- These startups are utilizing expertise to disrupt promoting and advertising.
- Try these 27 decks to see how these startups offered their visions to VCs and different traders.
Buyers are pouring cash into startups which can be attempting to disrupt promoting, media, and advertising.
Insider has been monitoring these startups which can be utilizing tech to capitalize on altering shopper media habits and entrepreneurs’ need to succeed in new audiences and guarantee their advertisements are working.
They’re enabling reside purchasing, measuring digital advert efficiency, gathering shopper information, and extra.
Try these pitch decks that they’ve used to promote their imaginative and prescient and lift thousands and thousands from non-public fairness and VC traders.
Shoppable video
Retailers are dashing so as to add video purchasing instruments to their websites to maintain up with tech giants like Amazon and YouTube. Austin, Texas-based startup Kerv helps corporations make video advertisements shoppable, utilizing machine studying and AI to acknowledge gadgets in advertisements, match the gadgets to a model’s merchandise, and insert click-to-buy hyperlinks.
Kerv not too long ago raised $12 million in a development spherical led by Trinity Capital Inc.
Stay purchasing instruments
One other startup, Firework, is leaping on the reside video purchasing development, with software program it sells to retail chains like Albertsons and Contemporary Market.
Firework simply raised $150 million in Sequence B funding led by SoftBank.
Simplifying market analysis
Advert company vets Grant McDougall, Liza Nebel, and Matt Gross began BlueOcean in 2019, after they noticed a gap to make use of machine studying to indicate entrepreneurs how they and their rivals have been performing. Now, they depend Microsoft, Riot Video games, and Bloomingdale’s as shoppers.
The software-as-a-service startup simply raised a $30 million Sequence B spherical, led by Perception Companions.
Advertising within the metaverse
Anzu, a startup whose expertise inserts advertisements into video video games, helps advertisers place logos and digitally-rendered merchandise inside video video games.
Anzu raised $20 million in a brand new funding spherical led by NBCUniversal and HTC, which manufactures electronics together with VR headsets.
Capitalizing on messaging apps
AI platform Connectly helps companies market to individuals by way of messaging apps.
It was based by the previous head of Meta’s messenger and blockchain companies and Strava’s ex-CTO.
Connectly raised $4 million in seed funding in February 2021 from Uncommon Ventures, Marathon Enterprise Capital, and others and is now searching for $15 million.
Reinventing the PowerPoint
Giide
Crispin Porter Bogusky alums based Giide to replace the enterprise presentation with instruments that allow prospects create interactive, audio-based content material.
They only raised $1.6 million in seed funding led by Supernode International, which was joined by different early-stage enterprise funds together with FirstMile Ventures and TechNexus.
Rising streaming TV companies
Amagi helps media giants like NBCUniversal and Gannett construct and distribute ad-supported
streaming
channels. It additionally supplies instruments to assist content material homeowners promote advert stock.
It simply raised $95 million in a spherical led by Accel Ventures, which it plans to make use of to spend money on the information and sports activities classes.
Focusing on dwelling consumers
Connecting PR execs to journalists
Propel
As shoppers keep away from on-line advertisements and tech giants curtail advertisers’ use of focusing on, entrepreneurs want to search out different methods to get their messages in entrance of individuals.
Tech startup Propel argues that PR has an opportunity to learn through the use of earned media. It sells tech that helps public relations execs discover the appropriate journalists to pitch.
It simply raised $4.5 million in seed funding, led by Lyft and DoorDash investor NFX.
Socially accountable promoting
UK startup Good-Loop is attempting to harness corporations’ rising need to indicate they’re socially accountable. It is encouraging viewers to look at advertisements by having manufacturers donate to one in all their charity companions as soon as the video is full. Purchasers embody Unilever, PepsiCo, Nestlé, Levi’s, Adidas, NBC Common, and Nike.
It simply raised a $6.1 million Sequence A spherical, led by Questus Capital Administration.
Inventive consulting platform
Based within the UK in 2015, BeenThereDoneThat connects corporations with c-suite inventive and technique officers to assist them remedy advertising and promoting challenges by linking them to a community of chief technique, chief innovation, and chief inventive officers.
The startup simply raised a $7 million Sequence A spherical, led by VC agency Beringea.
AI instruments to develop gross sales
Ocean.io
Ocean.io is a Copenhagen-based martech information platform that helps shoppers like Sony, UserTesting, and Brandwatch goal key B2B accounts.
Personalizing B2B advertising is usually a tedious course of, however Ocean.io’s pitch is that it analyzes greater than 300 million internet pages, firm registries, public databases, and current account and transaction information to assist corporations discover possible prospects.
The corporate simply raised $7 million from Peak Capital and current traders.
Measuring the worth of PR companies
Memo
Based in 2018, Memo pitches software program that reveals shoppers like Google and Samsung how many individuals learn an article about their firm or merchandise, utilizing information from publishers like Condé Nast, Forbes, and The Washington Submit.
It most not too long ago raised $10 million in Sequence A, for a complete of $17 million in funding.
Based in 2013, Sign AI collects and analyzes information from regulatory filings, social media, broadcast, and internet promoter scores to assist shoppers like Financial institution of America Securities, Google, and Exxon Mobil, measure their status and handle provide chain dangers.
It simply raised $50 million in Sequence D funding from enterprise capital agency Highland Europe together with asset supervisor Abrdn.
Qonsent
Advertisers are scrambling to search out new methods to market to individuals because the privateness clampdown makes it tougher to focus on individuals on-line.
Qonsent is a startup that helps advertisers get prospects to share private information like birthdays or e mail addresses utilizing QR codes on advert inventive.
It simply raised $5 million in seed funding from Zekavat Funding Group, who led the spherical; VaynerMedia CEO Gary Vaynerchuk; and Michael Kassan, chairman and CEO of MediaLink.
Promoting cellular promoting
UK-based Picnic says digital advertisements are rife with fraud and carry out terribly. Its resolution: cellular advertisements impressed by social media options like tales and carousels that truly interact readers. It claims its advert codecs enhance advert efficiency for manufacturers and produce in additional income for on-line publishers.
Now it is increasing to the US with assist from $3 million in Sequence A funding it simply raised from Guinness Asset Administration, together with current angel traders.
Customizing the consumer expertise
Companies have scrambled to replace their digital operations within the pandemic, creating a possibility for UX startups like Uniform that assist corporations customise their consumer on-line expertise.
Uniform simply raised $28 million from Perception Companions, Array Ventures, and Elad Gil.
Creating non-intrusive audio advertisements
AudioMob
UK-based adtech agency AudioMob affords audio advertisements that seem in cellular video games. It pitches the advertisements as “non-intrusive” as a result of they do not interrupt the gameplay, the advertisements solely play if a consumer’s system is ready to a sure quantity, and so they do not depend on hypertargeted monitoring strategies.
It simply raised a $14 million Sequence A spherical from traders together with Makers Fund, Lightspeed Enterprise Companions, Sequoia Capital, and Google, to develop its staff and increase to new merchandise.
Bringing effectivity to video modifying
Toch.ai is an India-based startup that goals to democratize video modifying, arguing that the applied sciences to supply and distribute movies require time-consuming, guide processes, and current video modifying software program may be expensive.
Toch.ai has raised $11.75 million in Sequence A funding led by Moneta Ventures to help an growth into larger markets just like the US.
Inserting contextual promoting
Seedtag
Contextual promoting has turn into a buzzy space in adtech because the sector shifts away from the precision-targeting and monitoring of particular person customers.
Based seven years in the past by two former Googlers, Seedtag makes a speciality of contextual promoting — utilizing information and synthetic intelligence to position advertisements inside related writer content material that customers needs to be extra more likely to work together with.
Seedtag not too long ago raised a $40 million funding spherical, led by Oakley Capital.
Automating advert creation
Dan Pantelo began a efficiency advertising company in school and pivoted to software program after discovering that inventive testing was a very powerful and time-consuming a part of making advertisements.
Right this moment, his advertising expertise startup Marpipe claims to assist advertisers determine which advertisements carry out finest by robotically testing lots of of variations.
Marpipe not too long ago raised $8 million in Sequence A for a complete of $10 million raised so far.
Connecting corporations to freelancers
Buyers are pouring thousands and thousands into platforms like Catalant Applied sciences that join corporations to unbiased promoting and consulting professionals, a necessity that is rising as individuals give up within the pandemic.
Catalant has raised greater than $100 million by pitching itself as a substitute for consulting giants like McKinsey.
Information administration instruments
Google and Apple’s strikes to clamp down on third-party cookies and the rise of on-line purchasing have advertisers clamoring for assist managing all their buyer information to allow them to successfully market to them.
One such firm is 4-year-old Amperity, which sells software program that shoppers like Starbucks, Patagonia, and Crocs use to handle stats from gross sales, e mail, e-commerce, and loyalty card packages.
Amperity raised $100 million in its Sequence D from current traders together with Tiger International Administration, Declaration Companions, and Madrona Enterprise Group, for a complete of $187 million.
Out-of-home promoting platform
Out of doors promoting is coming again after being crushed in the course of the pandemic, and adtech startup OneScreen.ai is hoping to money in with a platform for manufacturers to look, purchase, run and measure their out-of-home advert campaigns.
OneScreen not too long ago raised $1.2 million in pre-seed funding in a spherical led by Florida-based fund TechFarms Capital with different traders together with HubSpot cofounders Brian Halligan and Dharmesh Shah, Wayfair’s alumni fund Wayfund, Lola.com CEO Mike Volpe, and BuySellAds.com CEO Todd Garland.
Amassing shopper information
Tracer began in 2015 as a unit of Gary Vaynerchuk’s advert company VaynerMedia that robotically collects and arrange information that is not personally identifiable. Led by Tracer co-founder and CEO Jeffrey Nicholson, it additionally affords free consulting companies. It began by serving to VaynerMedia oversee lots of of thousands and thousands in advert buys for shoppers like Oreo maker Mondelez; at this time, shoppers embody different advert companies like Labelium; Condé Nast; and pharma large Sanofi.
Tracer not too long ago raised $9.9 million in seed funding led by large names like former Walmart and Amazon exec Marc Lore and NBA star Kevin Durant’s agency Thirty 5 Ventures.
Rising repeat prospects
Retina AI
As individuals do extra of their purchasing on-line, entrepreneurs try to get them to turn into repeat prospects.
Former Paypal and Fb product and information analytics supervisor Emad Hasan says his startup Retina helps manufacturers like Greenback Shave Membership and Madison Reed purchase and preserve prospects by constructing lookalike audiences primarily based on corporations’ order historical past and shopper attributes.
It not too long ago raised $8 million in Sequence A funding from Alpha Intelligence Capital, Vertical Enterprise Companions, and others.
Actual-time market analysis
Matt Britton
Company veteran Matt Britton pitches his shopper intelligence startup Suzy as an always-on digital assistant like Siri or Alexa for entrepreneurs. It has a shopper panel that lets entrepreneurs conduct surveys and analysis on topics like product improvement and advert effectiveness testing.
He raised $50 million in Sequence D after closing a $34 million Sequence C final yr, bringing its complete raised to $100 million.
H.I.G. Progress Companions, an affiliate of H.I.G. Capital, led the spherical, with Rho Capital Companions, Bertelsmann Digital Media Investments, Foundry Group, and Triangle Peak Companions additionally taking part.
