At the moment the Asian arm of PlayStation launched a brand new advert for the PS5 celebrating the Lunar New 12 months and that includes a preferred Korean singer and Actress.
Particularly, the star of the advert is Kim Sejeong of Produce 101 and The Uncanny Counter fame. She’s very well-known in Korea and throughout Asia, so the selection of utilizing her because the face of the “Joyful New Play-12 months” that the advert promotes is not so stunning.
She seems in numerous costumes devoted to varied video games, a participant from NBA 2K24 and EA Sports activities FC 24, Aloy from Guerrilla Video games’ Horizon collection, Tifa from Sq. Enix’s Remaining Fantasy VII Rebirth, and a driver from Polyphony Digital’s Gran Turismo 7.
The advert is temporary, however it’s an fascinating take a look at how Sony Interactive Leisure promotes the PS5 to the native market.
I am truly moderately shocked that Shift Up’s Stellar Blade is not featured, contemplating that it is by a neighborhood developer and printed by PlayStation itself.
You may watch the video under.
After all, being fairly targeted on the Asian market, it is fairly unlikely that this industrial will ever make it to Western media.
Talking of PS5, Sony has simply introduced that it has shipped 54.7 million models of the console as of December 31, 2023.
Whereas the quantity is definitely giant, and the Vacation quarter wasn’t dangerous in any respect when it comes to gross sales, we additionally realized that it fell in need of the corporate’s expectations, inflicting it to decrease its beforehand formidable forecast of 25 million models to be offered within the present fiscal yr to 21 million.
The corporate has additionally reaffirmed its efforts to launch a few of its video games on PC to enhance profitability, which can truly assist it penetrate the Asian market higher, since in some native nations PC gaming is extra widespread than console gaming.
