MENA is a fast-growing gaming territory with high-paying and extremely engaged gamers, however what is going to it take for the area to realize recognition on the worldwide stage?
On this week’s episode of the PG.biz podcast our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the native alternatives and challenges.
Miikka Lindgren, VP of publishing at Sandsoft Video games – a studio making waves in MENA and displaying spectacular development in a rising trade – shines a lightweight on Sandsoft’s strategic concentrate on international publishing and its progressive method to data-driven decision-making that underscores their dedication to sustainable development.
He emphasizes the significance of product as advertising and marketing, balancing short-term metrics with long-term development targets, and staying centered amidst quite a few concepts and alternatives within the trade. Plus, he offers us a sneak peek into Sandsoft’s arcade simulation sport, Enterprise Dudes.
What’s inside:
00:00 – Intro
01:14 – Alternatives in MENA
08:23 – Sandsoft grows regardless of downturns
11:13 – Balancing short-term metrics with long-term development
13:17 – Do not be afraid to dream huge
15:31 – What to study from Chinese language studios
21:44 – Different distribution platforms
23:21 – What’s subsequent in MENA and for Sandsoft?
30:39 – Favorite video games Q&A
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