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The Pokémon Firm Worldwide has set a Guinness World File for the longest unboxing livestream video with assist from content material creators throughout Europe.
Throughout a 24-hour marathon, influencers opened over 1,500 booster packs and unwrapped a wide range of Pokémon Heart and Licensed Pokémon merchandise, revealing an estimated 20,000+ playing cards in whole.
Setting information
The corporate stated that the playing cards will likely be sorted into protecting binders after which donated to charities round Europe, together with youngsters’s charity Barnados within the UK.
Pikachu additionally joined the streamers on the 24-hour mark to have fun and settle for the official Guinness World Information certificates. The corporate plans to do product giveaways on content material creators’ channels over the subsequent two weeks.
“It’s been an unbelievable 24 hours of pack opening, and we’re thrilled to have achieved such an bold Guinness World Information title alongside a tremendous group of content material creators,” stated The Pokémon Firm Worldwide senior director of promoting Peter Murphy.
The publicity stunt comes shortly after the launch of Pokémon Buying and selling Card Sport Pocket, which has surpassed $100 million in gross income in beneath three weeks.
As of November seventeenth, whole earnings have reached $120.8 million. The sport generated $33.7 million in its first week and has constantly generated over $5 million per day, peaking at $5.8 million on November third.
