Premier League golf equipment have collectively agreed to withdraw playing sponsorship from the entrance of matchday shirts, however it’s going to solely come into impact on the finish of the 2025-26 season.
After in depth session between the Premier League, its 20 golf equipment and the Division for Tradition, Media and Sport, a call has been made for the league to change into the primary within the UK to take such motion to voluntarily cut back playing promoting.
Eight present Premier League golf equipment have playing firms as their front-of-shirt sponsor.
“Premier League golf equipment have as we speak collectively agreed to withdraw playing sponsorship from the entrance of golf equipment’ matchday shirts, turning into the primary sports activities league within the UK to take such a measure voluntarily in an effort to cut back playing promoting,” a press release learn.
“The announcement follows an intensive session involving the League, its golf equipment and the Division for Tradition, Media and Sport as a part of the Authorities’s ongoing evaluate of present playing laws.
“The Premier League can also be working with different sports activities on the event of a brand new code for accountable playing sponsorship.
“To help golf equipment with their transition away from shirt-front playing sponsorship, the collective settlement will start on the finish of the 2025/26 season.”
Premier League golf equipment can be allowed to safe new playing sponsorship for the entrance of shirts till the ban commences, the PA information company understands.
Present sponsorship offers with playing firms can stay in place for the following three years too.
It’s understood that playing manufacturers can function in different areas, which embody shirt-sleeves and on promoting hoardings, past the 2025-26 marketing campaign.
