PUBG Cellular and world-renowned automobile producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities automobiles into the sport.
Two of the automobiles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automobile can also be included within the partnership as an unlockable bonus.
“We’re all the time seeking to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic file of remaining on the forefront of their trade, they made the right companion for us to collaborate with,” stated Tencent Video games head of PUBG Cellular publishing Vincent Wang. “We’re thrilled to assist deliver collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of world expertise as an entire.”
Driving into the longer term
Quite a few manufacturers have grow to be more and more involved with cultivating a presence throughout the rising metaverse, and benefiting from the distinctive promoting alternatives provided in video games. PUBG Cellular alone has already seen quite a few collaborations with huge names exterior the video games area, together with Okay-pop band Blackpink and automobile producers corresponding to Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers enable manufacturers to deliver their merchandise to the eye of latest audiences whereas establishing their presence throughout the digital world.
The truth that one of many automobiles included within the occasion is unannounced does elevate an vital query: why the secrecy? It’s doable, albeit unlikely, that this new automobile remains to be beneath growth, wherein case Maserati can be utilizing the platform provided by PUBG cell as a part of its promoting marketing campaign. This stays speculative in the mean time, however would make for an fascinating transfer, and one more piece of proof pointing to the outstanding promoting energy of gaming.
The occasion runs from November 18th till December thirty first.
Earlier this 12 months, we listed PUBG Cellular co-developer Tencent as one of many prime 50 cell sport makers of 2022.
