PUBG Cellular’s newest collaboration will probably be with Colombian musician Karol G.
The musician, who has collaborated with quite a few artists together with Shakira and Nicki Minaj, will function components of her Mañana Será Bonito album and outfits impressed by her newest tour within the recreation, in addition to numerous different inclusions corresponding to themed gadgets and a voice-pack.
The collaboration is considered one of an enormous and eclectic combine that PUBG and its cell spin-off have engaged in, together with a latest one with collectibles firm Be@rbricks.
The musician herself added her personal ideas on the occasion. “I’m excited to companion with PUBG MOBILE to supply my followers the prospect to play my unique character and rock two of my favorite costumes from my $journey Love Tour. It was actually vital to me that my in-game character replicate my type and my robust and spicy character. It’s been an unbelievable expertise collaborating on this epic marketing campaign and seeing components of my new album ‘Mañana Será Bonito’ come to life in PUBG MOBILE.”
Senior director of promoting for Degree Infinite, Anthony Crouts in the meantime spoke about their hopes for the way the occasion would resonate with followers. “Karol G’s evocative music and empowering lyrics encourage followers on a regular basis around the globe.”
“She radiates confidence and energy, which is precisely what gamers exude on the battleground. We’re thrilled to offer gamers a brand new approach to join with their favorite artist and may’t wait for everybody to affix her in PUBG MOBILE.”
Colombian collaborations
Karol G is arguably extra area of interest than lots of the collaborations undertaken by many main video games lately, however there’s no denying that in her particular style she’s confirmed to be successful. It maybe then signifies a extra shrewd and forward-looking method to collaborations, with PUBG Cellular specializing in regional expertise and standard celebrities extra prone to attraction to a distinct segment viewers than broadly interesting however maybe much less resonant partnerships.
PUBG followers have purpose to rejoice regardless, with the return of BGMI to storefronts in India final week, a serious hurdle for proprietor Krafton has been overcome.
