Submissions to Treasury’s one-year assessment of the code made public earlier this week reveal media executives are cautious over the way forward for the licensing income they’ve secured beneath the code.
Information publishers throughout the nation are calling for the information media bargaining code to be expanded to seize new and rising platforms, as some publishers fear about the way forward for licensing income secured beneath the world-first agreements.
Executives are rising cautious over a reluctance from Google and Meta to renegotiate their offers after they expire, and submissions made to Treasury’s one-year assessment of the information media bargaining code, made public earlier this week, revealed a rising urge for food amongst information publishers for the code to increase to platforms like TikTok, Snapchat and Apple Information.
Australia’s world-first information bargaining regulation was launched to deal with the imbalance between media firms and digital platforms to make sure native information producers have been being paid for his or her content material distributed on third-party platforms.
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