Microphone Fiends
Diversifying the hustle is a motto these rappers dwell by since coming into the podcast enterprise. From vets to relative newcomers, they’re making headlines with their pod discuss.
Phrases Trent Fitzgerald
Editor’s Notice: This story seems within the Winter 2022 problem of XXL Journal, on stands now.
If it looks as if each rapper has a podcast nowadays, it is as a result of many do. The platform as soon as reserved for journalists and media is massive enterprise. The podcasting business reportedly generated $2 billion in income in 2022 and is projected to gross over $4 billion in earnings by 2024, in accordance with a joint annual report by the Interactive Promoting Bureau and PricewaterhouseCoopers.
A number of rappers have been breaking listening and viewership data prior to now few years with their widespread podcasts.
The dominant king of the podcast recreation is Joe Budden. The veteran rapper was in a position to pivot and conquer the audio business along with his long-standing podcast The Joe Budden Podcast. Joe usually will get in bother for his candid discussions about celebrities (Michael B. Jordan) and different rappers (Megan Thee Stallion). Consider JBP as a digital barbershop the place conversations are sometimes uncooked and unfiltered.
Following in Joe Budden’s footsteps, is N.O.R.E.’s immensely widespread Drink Champs podcast. Launched in 2016, DC has turn out to be the place for boozy hip-hop conversations. There have been a number of memorable company on the present, together with Kanye West’s 2021 interview and his controversial 2022 sitdown the place he downplayed the demise of the late martyr George Floyd. Drink Champs continues to generate excessive scores within the podcast recreation.
And Metropolis Women’ Yung Miami, born Caresha Brownlee, has arguably the most popular podcast within the audio and visible area. Her present, Caresha Please, on Revolt TV, options hip-hop’s largest stars divulging a few of their most intimate secrets and techniques. Fellow rappers JT, Megan Thee Stallion, Saweetie and Latto have all stopped by and spilled the tea.
As you’ll be able to see from veteran rappers to relative newcomers, they’re all making headlines with their pod discuss.
Preliminary credit score for the podcast explosion should go to the late legal professional Reggie Ossé aka Fight Jack who pioneered the hip-hop podcast format that so many MCs are consuming off in the present day.
However, take a look at these celebrated podcasts by rappers who’re grabbing the microphone and making a reputation for themselves within the podcast recreation.
See the Rapper-Run Podcasts the Recreation Has Grown to Love
Examine the rapper-run podcasts the sport has grown to like within the winter problem of XXL journal, on newsstands now. Take a look at further interviews within the journal, together with the cowl story with Pusha T in addition to conversations with Likelihood The Rapper, Ab-Soul, Freddie Gibbs, G Herbo, DaBaby, EST Gee, Murda Beatz, Morray, Ice Spice, Jeleel!, Armani White, Destroy Lonely, producer Dez Wright, singer Kiana Ledé, actor Shameik Moore, plus a take a look at how new artists get on in hip-hop nowadays, hip-hop’s love for wrestling, the methods through which ladies in rap succeeded in 2022, and a tribute to rappers we misplaced in 2022.
