Rappers in Super Bowl Commercials Over the Years

Weight-reduction plan Pepsi connected with Diddy for this Tremendous Bowl industrial again in 2005, and it stays one of many extra memorable of all-time when it comes to blockbuster advertisements on the day of the large sport. P. Diddy, who’s having automobile hassle, is late to an awards present and is given a elevate by a Weight-reduction plan Pepsi truck driver. His uncommon arrival on the awards present — which prompts Carson Daley to marvel, “I did not know P. Diddy drove a Weight-reduction plan Pepsi truck” — evokes a development of individuals driving the identical type of rides. Everybody from grandmothers to Xzibit catch on to the development, making for an amusing industrial that’s as unique as it’s pleasing.

Pepsi is king in relation to exhibiting like to rap artists of their Tremendous Bowl advertisements and 2008 was one more instance of the model’s love affair with hip-hop. Weight-reduction plan Pepsi Max might not be the elixir of selection when most younger folks consider grabbing a soda, however the model tried to search out footing in that demographic with their 2008 advert that includes LL Cool J, Missy Elliott and Busta Rhymes. The industrial, which is soundtracked by the well-known membership hit, “What Is Love,” begins with Troy Aikman and commentator Joe Buck talking concerning the large sport earlier than Buck abruptly nods off, reside on-air, which is the theme of the spot. LL, Missy and Busta get caught sleeping at an awards present, however get rejuvenated after taking a swig of Weight-reduction plan Pepsi Max, which suggests it have to be the drink of veteran hip-hop champions.

The 2009 Tremendous Bowl featured a industrial that finds rap legend MC Hammer teaming up with Ed McMahon for what can be one of many funnier spots that 12 months. The advert begins with McMahon detailing the rising market worth of gold and the way you need to use Cash4Gold to alternate your undesirable gold for some quick money. Then MC Hammer makes an sudden look, shouting, “I can get money for this gold medallion of me carrying a gold medallion” in tongue-in-cheek trend. The previous 357 basic reveals off a golden sledgehammer that he might promote, however McMahon providing up his golden hip alternative takes the cake. “We melting gold, child,” MC Hammer says on the finish of the hilarious clip along with his unlikely, but equally charismatic co-star.

Will.i.am. and Pepsi made an enormous splash in 2009, with their Tremendous Bowl industrial that includes the late, nice Bob Dylan. Starting with classic footage of the folks legend peering by means of the lens of a pair of sun shades earlier than placing them on, will.i.am. seems and does the identical, symbolizing the 2 cultural heroes of two separate generations seeing eye to eye. The clip consists of audio of his basic 1974 minimize, “Perpetually Younger,” on which Dylan sings, “Might God blessing maintain you all the time / Might your needs all come true / Might you all the time do for others and let others do for you / Might you construct a ladder to the celebs and climb on each rung / And will you keep perpetually younger” whereas footage from the previous and current conveys his message even additional.

The rapper then offers his personal rendition of the report, rapping, “Might your fingers all the time be busy / Might your toes all the time be swift / And will ya have a robust basis when the winds of modifications shift / And will your coronary heart all the time be joyful / And will your tune all the time be sung / Might you keep perpetually younger,” bringing the industrial full-circle and additional including to hip-hop’s historical past with the Tremendous Bowl.

An everyday on Tremendous Bowl Sunday, Bud Gentle received the hip-hop bug in 2010, and determined to include it into one in every of their advertisements for that 12 months. The industrial, which includes a cameo from T-Ache, depicts a man that begins talking in Auto-Tune after his spouse brings dwelling a case of Bud Gentle. This spurs him to name up a number of of his homies, who’re additionally in tune with the Gentle. Simply when the spouse thinks issues cannot get wilder, she notices T-Ache can be in attendance. Asking her to “Go that guacamole” in his signature Auto-Tune, Ache helps proceed hip-hop’s status of creating an enormous splash in the course of the Tremendous Bowl weekend.

Detroit might not be making an look on the Tremendous Bowl anytime quickly, however one in every of its native sons made an look in the course of the industrial breaks in 2011. The town’s rap king Eminem made a uncommon endorsement with this Chrysler advert, which extols the virtues of the downtrodden city’s blue-collar ethics and never-die angle. Asking, “What does this metropolis find out about luxurious,” the narrator paints a vivid image of what it means to be from Detroit over the beat from 8 Mile monitor, Eminem’s “Lose Your self.” All of the whereas the rapper rides by means of town. Reaching his vacation spot on the Fox Theater, Eminem walks in and is greeted by a choir, which he stands earlier than whereas stating, “That is the Motor Metropolis. That is what we do,” closing out one of many extra transferring Tremendous Bowl commercials in latest reminiscence.

Pepsi returned but once more with one other star-studded Tremendous Bowl industrial that confirmed their deal with the hip-hop technology in 2012 by that includes Taste Flav alongside Melanie Amaro and Elton John. Set in a medieval court docket, a jester sings a horrid rendition of Nelly’s “Sizzling in Herre” earlier than getting banished by the legendary pianist through lure door. Amaro then seems out of nowhere and wows the court docket along with her glass-shattering vocals and liberates all the Pepsi within the kingdom after sending Elton John by means of the identical lure door he despatched the jester. There he meets Flav, who laughs at his new inmates fall from grace in one of many extra unique advertisements of that 12 months.

Are you hangry?” Snoop Dogg asks in the beginning of his 2015 Tremendous Bowl industrial for Eat 24. Appearing as knowledgeable doctor, Snoop seems alongside comic Gilbert Gottfried whereas itemizing the unwanted side effects that being hangry can carry, together with uncontrollable yelling, hallucination, pants discomfort and a litany of different illnesses. Gottfried is as outrageous as ever on this clip whereas being the hangry individual in query and leaves viewers hysterical by yelling at a can of pickles for not being egg rolls and being upset on the match of his pants.

Snoop, perpetually the last word pitchman, touts Eat 24 as “the app that tells starvation to close up” and concluding that in his (fictional) medical opinion, it is “the perfect motherfucking option to order meals on-line.” Whereas the West Coast might have misplaced on the sector that day, its most beloved rapper received with this standout industrial. D-O-G-G shows the charisma that is allowed him to go from one in every of being one in every of Amerikaz Most Needed to a media darling.

Lil Wayne might have had a tough 2015, however he is kicking the brand new 12 months off in a serious manner along with his look on this Tremendous Bowl advert for Residences.com. Weezy, who’s forged alongside George Washington, has moved on as much as the Eastside and invitations the previous President to return as much as his pad and kick it, presumably to look at the large sport. The rapper has his toes kicked again, having fun with the comforts of his dwelling, and is all the way down to let the prez lounge with him — so long as he is include a pack of hamburger and scorching canine buns in tow. The unique G.W. hasn’t arrived empty-handed and he is granted entrance into Tunechi’s digs to benefit from the get together with him and his buddies, who’ve the time of their life on this unpredictable clip.

Drake saved hotlines blinging all through the second half of 2015, but when this Tremendous Bowl industrial for T-Cellular is any indication, that is not going to alter anytime quickly. The made man of OVO continues to win large by becoming a member of the hallowed membership of rappers with the star energy to make a splash in the course of the greatest sporting occasion of the 12 months. Plus, he reveals off his appearing chops within the course of.

On this spot, Drake is doing the dance strikes from his “Hotline Bling” music video whereas the tune performs earlier than three reps for a rival cellphone service run up and interrupt Drake. They inject their very own lyrics centered round their very own service and damage the tune. Drake, being the great man that he’s, would not appear to thoughts, however the result’s horrific and one more reminder that T-mobile is the way in which to go and hip-hop continues to make its presence identified throughout Tremendous Bowl weekend.

In a spot dubbed “Yearbooks,” Honda dropped at life the highschool portraits of celebrities like Magic Johnson, Steve Carell and Missy Elliott. The message is all about self-confidence and dreaming large.

“If you wish to make an album, make an album,” says Missy, who’s recorded a few of music’s most progressive LPs, most lately 2005’s The Cookbook. This is to hoping she follows her personal recommendation.

Massive Sean’s monster hit “Bounce Again” will get prime placement on this one-minute industrial that additionally options actor-comedian Keegan-Michael Key. In it, Key—one-half of Comedy Central’s Key & Peele—makes an attempt to clarify to a middle-aged dad what it means to “take an L” because the tune performs on a automobile stereo. Sean Don unexpectedly emerges from the backseat to supply validation.

Fugee rapper Pras introduced a brand new media enterprise in a dramatic, stunning trend. He dropped a 30-second clip that begins with him on stage, stepping to a microphone in an empty auditorium. He is blindfolded and a black tape with 4 X’s covers his mouth. He removes each and exits stage proper with out saying a phrase, as his model’s tagline—”Be Celebrated. Not Tolerated.”—seems on the display. Provocative.

Monster brings collectively this unlikely pair in a industrial touting its headphones and audio merchandise. It begins by depicting Yo Gotti as a straphanger driving the New York Metropolis subway. As soon as the practice door opens, we see Iggy Azalea standing on the platform, performing her Quavo-assisted single, “Survivor.” Basically, the two-and-a-half minute spot is a automobile to advertise the freshly launched tune, an potential Iggy comeback and the Aussie artist’s hot-pink hair.

What would you do in case your Alexa misplaced her voice? The artistic people at Amazon imagined that situation in a industrial that changed Alexa’s synthetic intelligence with the voices of Anthony Hopkins, actress Insurgent Wilson, chef Gordon Ramsay and, most hilariously, Cardi B. She solutions a command to play nation music by blasting “Bodak Yellow.”

Jack Harlow did not should enterprise removed from his artistic pursuits on this Dorito’s advert. As he listens to a beat he isn’t too keen on within the studio, the Kentucky-bred rapper will get impressed by the form of the flavored tortilla chips and makes use of a triangle instrument so as to add some recent sauce to the manufacturing. Missy Elliott, Sway and Heather B. additionally make cameos within the industrial.

In 2023, celeb chef Matty Matheson of Hulu’s The Bear starred alongside Raekwon as keen grocery retailer helpers helping a lady along with her purchasing.

“Freshest cream is all the time within the again,” Raekwon tells the younger lady as he grabs a carton of cream.

“Trigger Cream guidelines all the pieces round me?” the lady responds, which elicits a dead-pan stare from Raekwon.

Ice Spice starred in her very first Tremendous Bowl industrial in 2024. The advert for Starry Soda finds Ice at a membership with two of the model’s animated lemon and lime mascots who’re hitting on her. The rapper’s ex-boyfriend then runs up on Spice, who rejects him.

“I simply wanted one thing extra refreshing, extra crisp and extra starryer,” she tells him.

LL Cool J took on the function of practice conductor in Coors Gentle’s 2024 Tremendous Bowl industrial. For the advert, Coors Gentle introduced its iconic Chill Practice out of retirement. The practice hadn’t appeared in a Tremendous Bowl industrial since its 2005 debut, however within the new advert, it was pushed by none apart from LL Cool J.