When Prada – sure, that Prada – did its “acronyms” marketing campaign, principally everybody thought it was too primary for such a revered home and coming from such a luminaire as Miuccia Prada. Effectively, what are you aware? RDCL has spelled Independence (Integrity/ Neutrality/ Decentralization/ Ethics/ Productiveness/ Entrepreneurship/ Nature/ Dignity/ Power/ Nationalism/ Coexistence/ Excellence) into separate phrases that are frankly too…. boring as a result of primary and generic. The issue? It is that the denouement of the advert is definitely fairly first rate: Independence is just not a single phrase, independence is just not a single day, independence is a continuing journey giving justic to widespread values for a greater future. Which is superb copy – besides that it needed to come after the less-than-interesting starting sadly.
