La Liga, Spain’s high flight {of professional} soccer and residential to a number of the world’s greatest golf equipment—like Barcelona and Actual Madrid—has signed a brand new sponsorship deal that sees its earlier branding (“La Liga Santander”) swapped out, with the league now to be referred to as LALIGA EA SPORTS.
Please word the caps is their concept, not mine. It’s presumably a part of EA’s massive push to get folks prepared for this 12 months’s FIFA EA Sports activities FC online game, which can play the identical as final 12 months’s version however would be the first to not be capable of depend on decades-old model recognition.
Which is all effectively and good for everybody concerned, I’m certain fingers have been shaken and cash exchanged, however this isn’t a enterprise press launch web site. I don’t actually care what the highest flight is named, and EA Sports activities have been sponsoring massive european soccer leagues for years in a technique or one other (they’ve obtained a number of offers with the Premier League, for instance, together with showing on referee’s uniforms).
No, I’m right here to speak to you about the second division’s rebrand. Identified both as La Liga 2 or Segunda División, relying on the place you’re from, it’ll now be referred to as (once more, their caps, not mine) LALIGA HYPERMOTION.
Hypermotion, for individuals who haven’t needed to learn the bullet factors of sports activities recreation press releases for the previous few years, is a system EA cooked as much as attempt to promote FIFA the place they mixed 11v11 movement seize with machine studying to attempt to enhance the physics and animation of the gamers within the recreation.
That’s what a complete league is now named after. Not a online game firm, not even a online game, only a physics and animation system designed for a single online game collection the place the advantages it brings are negligible at finest (it’s principally simply empty PR energy, FIFA hasn’t essentially modified the best way it performs or appears for years).
In fact no one on the streets will truly name it that, everybody will nonetheless simply name it La Liga 2 or no matter they’ve been calling it eternally, however nonetheless. I’m very a lot trying ahead to EA increasing a majority of these sponsorships, when subsequent season’s Championship shall be renamed to THE FROSTBITE LEAGUE.
