Within the quickly evolving world of cryptocurrency buying and selling, centralized exchanges (CEXs) stay the spine of market liquidity, offering important infrastructure for each institutional and retail individuals.
Nonetheless, because the business matures, a rising problem has emerged—international exchanges, regardless of their scale, usually wrestle to deal with the particular wants of native markets. The way forward for CEXs lies in localized platforms that perceive regional person conduct, regulatory landscapes, and financial situations.
Enter Zoomex, a rising participant within the change area that’s redefining sustainable progress by specializing in localized methods.
On this unique interview, CryptoNinjas speaks with Fernando, Director of Zoomex, to discover how the change differentiates itself from business giants by prioritizing tailor-made campaigns, community-driven initiatives, and affiliate packages designed to empower native customers.
By fostering engagement on the grassroots stage, Zoomex goals to create a self-sustaining ecosystem the place merchants, content material creators, and associates drive natural adoption inside their respective areas.
With a hybrid mannequin that integrates each centralized and decentralized buying and selling options, Zoomex is positioning itself because the next-generation change constructed for the way forward for crypto accessibility.
Zoomex Change and CryptoNinjas Interview
Zoomex’s Fernando Introduction
CryptoNinjas’ Daley: Inform us who you’re, your experiences with crypto and your journey main as much as Zoomex
Zoomex’s Fernando: My identify is Fernando, and I’m the Head of Marketplace for South America, Latin America, and Turkey at Zoomex. Though these areas are numerous, they share many widespread market dynamics.
I began my journey within the crypto business in 2019 with my brother. We purchased our first Ethereum collectively, which sparked my curiosity in blockchain. As a sports activities fanatic, I started investing in Sorare, a platform the place customers create soccer groups and earn rewards primarily based on participant efficiency.
By mid-2021, I joined Bybit, the place I spent a yr and a half creating the French-speaking market with a small however devoted staff. After that, I moved via numerous centralized exchanges and blockchain initiatives, all the time specializing in advertising and marketing and communication.
For the previous yr and a half, I’ve been at Zoomex, working alongside a staff of skilled professionals from top-tier exchanges. Our staff brings deep experience in blockchain and fintech, and I’m enthusiastic about our progress. We’re evolving organically and making sturdy strides within the business.
Zoomex Overview
CNJD: What’s Zoomex? What’s your historical past and why construct a CEX when it’s closely aggressive?
ZF: At present, there are over 300 centralized exchanges within the business, making it a extremely aggressive area. Zoomex was based in 2021, and we lately celebrated our third anniversary with a significant marketing campaign, together with a snooker sponsorship with Suan.
We launched Zoomex as a result of we noticed alternatives for enchancment in numerous native markets. By figuring out gaps and performing shortly, we’ve been in a position to set up a robust presence, notably in Asia and Europe, and at the moment are increasing into South America and different areas.
Working a centralized change is difficult—competitors is fierce, with main gamers like Binance, Bybit, and OKX always vying for market share. To succeed, we have to keep constructive, affected person, and artistic. Whereas many exchanges comply with comparable methods, Zoomex focuses on a differentiated strategy whereas nonetheless adapting to business traits.
Our purpose isn’t essentially to compete with the most important names however to determine a robust and worthwhile Tier 2 place. We purpose to serve each retail and institutional gamers by providing significant enhancements to the buying and selling expertise. To date, this technique has labored nicely for us, and we’re dedicated to continued progress.
Zoomex’s Native-market Methods
CNJD: Are you able to elaborate on what Zoomex can do higher for native markets that high exchanges presently can’t? The place are your focused customers? Are you reaching out to the US market too?
ZF: That’s an important query for any centralized change and not using a U.S. license seeking to enter that market. Proper now, we’re intently watching regulatory developments, and we’re optimistic about potential alternatives within the U.S. within the coming months.
Concerning our strategy to native markets, we acknowledge that totally different areas have distinctive wants. For instance, in South Korea, merchants are extremely skilled and interact in crypto for hypothesis and revenue. In distinction, in Argentina, many customers see crypto as a protected haven as a consequence of financial instability. Their precedence isn’t energetic buying and selling however relatively securing their financial savings in secure property like USDT or USDC.
At Zoomex, we tailor our merchandise to suit these native calls for. Whereas this requires further assets, product growth, and a aggressive edge towards established platforms, our skilled staff—composed of pros from top-tier exchanges—helps us keep forward. Our capacity to anticipate market wants permits us to maneuver shortly and adapt successfully.
Zoomex’s Incentives for Customers & Associates
CNJD: What can Zoomex try this’s higher or totally different from different exchanges for regular customers and associates?
ZF: That’s an essential query. Let me begin with the affiliate aspect.
Most centralized exchanges purchase new customers via numerous channels, and for a lot of, the associates program is a key driver. Some exchanges focus solely on brokers or institutional shoppers, however at Zoomex, associates are an important a part of our progress technique. Since our launch in 2021, we’ve partnered with top-tier content material creators (KOLs) and designed a extremely versatile associates program.
In contrast to some platforms that demand exclusivity, we perceive that content material creators obtain quite a few partnership affords. As a substitute of limiting them, we provide excessive rebates—typically as much as 50%—and unique campaigns to remain aggressive. Our purpose is to transform their natural viewers successfully, which is more and more difficult in a market flooded with aggressive promotions.
One factor that units Zoomex aside is our dedication to transparency. Many exchanges launch promotional campaigns however fail to distribute rewards. We be certain that rewards go on to natural customers—not random accounts or staff.
Lastly, we worth long-term partnerships. Once we see sturdy efficiency from a content material creator, we spend money on the connection by organizing in-person conferences and unique journeys to areas like Hong Kong, Shanghai, or Singapore. By adapting to their model and desires, we create a mutually useful partnership the place they promote us authentically, main to raised outcomes for either side.
Zoomex’s Rebates Providing
CNJD: What forms of rebates do you supply for associates presently? I feel you’re going to provide about 50% to 70% of rebates to the Associates, is that right?
ZF: Sure, we begin at 40%, however reaching 50% isn’t any downside. In actual fact, Zoomex affords a few of the highest direct rebates within the business.
We do that as a result of we perceive that when content material creators are motivated and incomes nicely, they naturally drive extra customers to our platform. It’s a win-win—in the event that they generate revenue, we develop alongside them.
Zoomex’s Balanced Charges & Rebates
CNJD: Is Zoomex charging low person charges and excessive charges to the Associates otherwise you cost Excessive person charges and low rebates to associates?
ZF: To be clear, we place ourselves within the center. We’re not like MEXC, which affords the bottom charges available in the market, however we additionally don’t cost the best charges amongst centralized exchanges.
Our payment construction is just like Binance, Bybit, and OKX. At present, we cost 0.01% for spot buying and selling and 0.02% maker / 0.06% taker charges for futures buying and selling (if I’m not mistaken).
We purpose for this balanced strategy as a result of traditionally, exchanges which have seen vital progress are likely to comply with the same payment mannequin. By adopting this technique and refining it, we imagine we will supply a aggressive and sustainable expertise for our customers.
Zoomex Nations Cup
CNJD: Let’s speak in regards to the Zoomex Nations Cup. Clarify every little thing in regards to the occasion: be part of? Eligibility?…
ZF: The Zoomex Nations Cup 2024 is a worldwide buying and selling competitors designed to check customers’ expertise, technique, and teamwork. The purpose is for merchants to signify their nation and compete for unique rewards.
How It Works:
- Customers be part of nationwide groups, fashioned by communities and content material creators from their respective international locations.
- Groups from numerous areas—resembling Spain, France, Belgium, and the UK—will go head-to-head in a buying and selling problem.
- To take part, customers should enroll on the touchdown web page and have no less than 200 USDT of their contract account.
- The competitors runs from January twenty third for roughly two to 3 weeks.
Competitors Format & Prize Pool:
- Buying and selling is team-based, with rankings decided by the general revenue and loss (P&L) of every squad.
- As groups obtain increased P&L, they unlock larger rewards.
- The whole prize pool is $240,000 USDT, making this considered one of our largest competitions up to now.
How It’s Totally different:
- In contrast to our ZC buying and selling competitors, the place content material creators lead particular person squads, the Nations Cup is structured by nation, uniting communities below one staff.
- We’ll additionally host dwell AMAs and occasions with content material creators to have interaction individuals, educate customers, and foster a aggressive but collaborative ambiance.
- It’s an thrilling technique to compete, be taught, and earn rewards whereas representing your nation on a worldwide stage!
Zoomex’s Non-traders Occasions
CNJD: Are there different occasions for non-traders?
ZF: Sure, we even have thrilling occasions for non-traders. One instance is our Co-Influencer Contest marketing campaign, which originated from our South Korean staff. It’s a enjoyable and distinctive initiative the place customers can turn into influencers and earn rewards by creating content material for Zoomex.
Members add content material—resembling brief movies or posts on Twitter or Telegram—and earn likes. Based mostly on the engagement, they’ll obtain USDT rewards. This marketing campaign is totally different from what a lot of our opponents are providing and is designed to inspire the following technology of influencers to work with us.
Moreover, we frequently launch new challenges and campaigns via our Reward Hub, so customers can regulate our Twitter account or their Zoomex account to remain up to date on the newest alternatives.
Extravagant Occasions for the Future:
Final yr, we organized some standout occasions, together with appearances at Token 2049 in Singapore and Dubai. In Dubai, we had our personal stand, whereas in Singapore, we rented a ship and invited content material creators for an unique expertise. A majority of these occasions assist us create distinctive and fascinating atmospheres for our group.
Wanting forward, our focus shall be on product launches and sponsorships. We’re engaged on main activation plans that may drive consciousness and visibility, together with particular campaigns to assist new sponsorships. Whereas I can’t share particular particulars but, our future campaigns shall be centered on these key areas.
Zoomex’s Upcoming Options
CNJD: What options are going to be launched subsequent on Zoomex? Will there be launchpad or launchpool merchandise?
ZF: This quarter, we’re specializing in launching our Staking Middle, which is able to supply each fastened and versatile staking choices as a part of our Earn Middle.
We’re additionally planning to introduce a Launchpad and Itemizing Service. We started token listings a month in the past and have acquired quite a few requests from initiatives desirous to checklist on Zoomex. To extend person exercise, we’re contemplating launching a Launchpad or Launchpool to draw extra customers, notably those that are extra risk-averse.
One problem we’re addressing is whether or not to introduce a local token to assist these initiatives and reward customers. In contrast to many opponents, we didn’t launch with a local token. As a substitute, we selected a distinct technique, with the concept if we create one sooner or later, it can have a singular goal and objectives.
Whereas the Launchpad isn’t considered one of our high priorities proper now, we imagine this yr shall be thrilling for our group. We’ve got loads of essential updates in retailer!
Zoomex’s DEX
CNJD: Speak about your Decentralized Change, why did you’ve gotten it and its significance to customers
ZF: Our Decentralized Change (DEX) permits customers preferring to commerce on the DeFi aspect to attach their wallets—like MetaMask, Belief Pockets, and others—and begin buying and selling. Primarily, our DEX capabilities as an aggregator or connector, linking customers to a seamless buying and selling expertise.
We acknowledge that our DEX remains to be a piece in progress and never but as aggressive as some platforms like ApeX or others available in the market. Nonetheless, we’re actively engaged on its growth to enhance its performance and competitiveness.
In terms of charges, we provide a few of the lowest charges available in the market, making it an interesting possibility for customers searching for cost-efficient buying and selling within the DeFi area.
Zoomex’s Asset Safety
CNJD: How does Zoomex guarantee customers’ property are protected?
ZF: At Zoomex, we prioritize the safety of person property by implementing chilly pockets administration know-how, which mixes each cold and warm wallets to make sure fund security.
We’ve been working with respected safety and audit corporations like Hacken since 2024 to constantly check and strengthen our safety measures. Our purpose is to proactively determine any vulnerabilities and stop future dangers.
Safety is important, particularly after incidents just like the BX hack final yr, the place they misplaced round $45 million. To keep away from such dangers, we preserve a devoted IT staff, with about 50-60% of our staff centered on safety. We perceive that any safety breach might considerably harm the platform and model, so we take this severely.
Finally, our purpose is to construct a safe, long-lasting platform that thrives via the following bull market, and we’re dedicated to making sure person funds stay protected always.
