My first reflex was… What? Then I assumed – wait a minute they might be on to one thing right here. Rifai identified “ardour for nuts since 1948” (apparently that is their signature) goes model extension with nut butter. As I stated, it took me a bit aback however then once more there’s logic to it. In any case, Rifai shops don’t solely promote their inhouse model (you may go from common to extremely upscale), but additionally majors “connoisseur” accoutrements – sweets of many varieties, and many others… So going for nut butter, particularly when it’s claimed to be related to such a famend model isn’t too far of a stretch (accessible in almond, pistachio and peanut butter). Additionally “no components, plastic free, reusable jar, 20 gram protein per 100 grams, no oil” or so says the small animated advert on-line (right here). Apparently these include a line “unfold summer season pleasure” – thoughts you the “unfold” (for butter as a double-entendre has been achieved earlier than) however attention-grabbing these are labelled as “summer season merchandise” (whereas peanut butter is an all-year lengthy factor in the USA).
