Do you keep in mind Al Mosafer’s advert “Tales from Mecca”? Sadly, you do not (right here). The budgetless advert that the good brains of Tahaab Rais got here up with. Properly, right here is once more, together with Saudia (the airways) this time behind ProtecTasbih, the primary sanitizing prayer beads which pilgrims have used in the course of the Umrah (pilgrimage) season. What’s there to not like. A superb, helpful, and completely hip product.
It additionally reveals that one is in “promoting” one can do many issues, not simply being a “strategist” or “copywriter” or no matter. As soon as extra, the brains on Tahaab simply threw us one other ardour venture – and this one had many sensible implications. “Energy of One” (the Publicis slogan the place Tahaab is now) by no means meant extra – apparently it took a village to make the entire thing occur (right here).
This is to extra “tales from Mecca” – from an excellent “storyteller” certainly.
