Nicely, Saudia has a brand new advert. One which tries to painting the model as dynamic, vibrant, and forward-looking. Here is a narrative that occurred with me on Saudia in 2002, we had been geared to return from Jeddah to Beirut. Everybody boarded after which, the airplane wouldn’t depart the tarmac. The scenario remained so for greater than an hour and everybody began questioning what was occurring. The reply was {that a} prince in top notch wished pineapple and somebody was operating all the best way to get it. Such was the scenario with Saudia, I don’t know if issues acquired higher since, however here is hoping.
Now all this brings us to the present advert of the airways. The concept is “that is how we fly”. We begin off with a retro picture of a feminine cabin crew checking on the passengers this morphs into a more moderen present picture of the stated cabin crew. From there on, I’ve no clue the place the movie goes. It may be the case that the creatives didn’t have a stable idea, or it may be that the shopper interfered closely within the advert, or shopper servicing had been over their heads, however the outcome stays the identical: the advert is a jumble of pastiches that has little or no spine.
For some purpose there’s cartoons of a male and a veiled feminine astronauts, there may be the shadow of a airplane over a villa’s pool, we’ve the customary pictures of women and men wanting up the sky, there’s a drone/small airplane flying over males in conventional thob, naturally there are fully-attired pilots and cabin crew members, and sure, a feminine pilot (veiled in fact), and there’s a couple with the male making an attempt to ebook their flight over the telephone (that is blurry, as a result of there may be “Saudia Tech Summit” on the display screen and the telephone says “choose me a vacation spot I’ve not been to”). But in addition there’s a scene of two folks enjoying soccer on prime of a mountain (whereas a veiled feminine soccer participant tries to attain – curiously, this comes after the VO says “we’ve our creativity in artwork”), of individuals in a souk (which once more, comes after the VO says “we’ve our approach of greeting” – sadly the picture reminds you extra of retailers making an attempt to get you inside their outlets versus actually males making an attempt to greet you), and of a full moon above a standard structure constructing amongst different native scenes. OK, it may be simply me – however I’ve watched the movie a number of occasions, and none of this makes any sense put collectively. For an advert about an airline, this one has no vacation spot. It actually tries to be as “every thing, all over the place, unexpectedly”.
The one saving grace is that “That is how we fly” turns into “lana jawna” in Arabic which has a double-entendre of “we’ve our flying area” and “we’ve our temper”.
Watch the advert right here.
