The tourism group in Portorož, a summer season resort on the Adriatic coast of Slovenia, has determined to advertise the vacation spot utilizing non-fungible tokens (NFTs). The mission represents the digital element of this 12 months’s marketing campaign to draw guests to the area.
Vacationers in Portorož to Gather NFTs and Win Prizes
Shortly after the Slovenian Vacationer Board (STB) issued a “sLOVEnia NFT” final month, Portorož, within the southwestern municipality of Piran, has now turn out to be the nation’s first resort with its personal non-fungible tokens. The principle aim of the initiative is to showcase the 2 coastal cities as progressive, digital, and sustainable locations, native media reported.
“The door to the metaverse is opening, which can be a brand new marketplace for future generations,” Alexander Valentin, director of the Portorož Vacationer Affiliation, has been quoted as stating throughout a presentation dedicated to the improvements in Portorož.
The brand new “vacation spot NFTs” are supposed to win guests’ loyalty. Vacationers will be capable to acquire three tokens from three totally different collections, after they carry out three actions: take part in a prize sport, subscribe to a publication, and share a sticker on Instagram with the resort’s @portorozpiran account. 100 NFTs can be found in every assortment.
On April 20, Slovenia launched a marketing campaign beneath the “We Are Right here” banner within the nation and 6 different nations — Italy, Austria, Germany, Hungary, the Czech Republic, and Slovakia. It’s aimed toward spreading the nation’s presence as a journey vacation spot to extra markets. 9 vacationer service suppliers are taking part and extra are anticipated to affix, the Primorske Novice information outlet reported.
Apart from getting into the crypto world via the NFT initiative, Portorož and Piran are additionally rising their promotional actions on social media. The cities have lately joined the short-form video platform Tiktok, the publication revealed.
Lately, the small, bitcoin-friendly nation of Slovenia established itself as a pacesetter in crypto adoption in Southeast Europe. Hundreds of cafés, eating places, resorts, hair salons, and sports activities services throughout the nation settle for varied cryptocurrencies. Final fall, the authorities in Ljubljana opened public consultations on a draft regulation regulating crypto taxation.
Do you anticipate different resorts in Slovenia and the area to challenge NFTs for promotional functions? Inform us within the feedback part beneath.
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