Seattle Sounders have unveiled a brand new badge and branding forward of their landmark 2024 season, celebrating 50 years of existence.
The Sounders began out in 1974 and initially competed within the North American Soccer League (NASL), however quick ahead 35 years later and the membership turned MLS’ latest aspect. The present badge is about to remain on the Sounders’ jersey via the 2023 common season and playoffs, and the contemporary look will formally be on the shirts of Seattle supporters firstly of the 2024 marketing campaign.
The brand new search for Seattle, which incorporates a component from the present badge – the Seattle Area Needle – is entrance and heart alongside the 12 months that the membership was based.
Seattle itself has known as this new period a ‘model evolution’ that included a number of suggestions and dialogue with their supporters.
“The brand new visible identification comes following devoted improvement and complete engagement with followers, supporters, neighborhood members and different membership stakeholders and is designed to actually embrace the wealthy historical past and heritage of the Sounders title, extra absolutely encompassing and celebrating each period of the membership whereas positioning it to maneuver boldly into the long run,” the membership mentioned in a press launch.
“Immediately marks the fruits of a lot cautious, contemplative and thorough work, and it’s extremely rewarding to now introduce Sounders FC’s model evolution. It was a dream achieved to carry the Sounders to Main League Soccer in 2009, however, like a lot of our followers, my love for the membership began lengthy earlier than its MLS period,” added Seattle majority proprietor Adrian Hanaue.
“As Sounders, our previous runs deep and proud, and that’s why we’re particularly happy to introduce this new visible identification, which isn’t a lot a change as it’s an evolution that extra faithfully encompasses everything of the membership.”
After lacking out on the postseason in 2022, Seattle has rebounded this 12 months and look possible to qualify for the playoffs as they stay up for a highly-anticipated 2024 season – and past.
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