Forward of the beloved band’s North American THE WORLD IS A VAMPIRE tour, the Smashing Pumpkins have graced us with a brand new video for “Spellbinding,” the darkish, addictive monitor off the most recent trilogy album, ATUM. Quite than merely setting an aptly ominous scene for the music video, director Kevin Kerslake has meticulously crafted a wholly new, digital world for the Smashing Pumpkins, the place every band member exists as a digital avatar of themself. This fantastical, eerie universe performs with themes drawn from video video games, and displays the diligence and narrative construction that the Smashing Pumpkins have put into every of their initiatives.
Written and produced by frontman Billy Corgan, ATUM is a 33-track album that performs as three acts and is the audio sequel to 1995’s Mellon Collie and The Infinite Disappointment and 2000’s Machina/Machine of God. As echoed by the music video beneath, every venture has supplied a technically advanced, unshakeable deep dive that talks to expertise, alternate universes, and intergalactic experiences, ideologies, and feelings — be it by the lyricism or soundscape alone. And immediately, we’re in a position to enter that world in a brand new approach.
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Talking on the making of this video, Kerslake shares: “We adopted a digital manufacturing mannequin for the ‘Spellbinding’ video, creating it totally within the gaming engine; unreal, with digital avatars shifting by fantastical worlds that play a key function within the ATUM storyline. Billy and I share an curiosity within the fusion of old-world parts with state-of-the-art expertise, and all the celebs aligned on this video to interrupt new floor.”
Catch the Smashing Pumpkins on tour this summer time, beginning July 28, with help from Interpol, Stone Temple Pilots, and Rival Sons.
