SEVENTEEN & Spotify’s Carat Station NYC Experience Details & Dates

Recent off releasing new album Spill the Feels led by the DJ Khaled-featuring single “LOVE, MONEY, FAME,” SEVENTEEN’s ongoing international takeover steps into the Massive Apple because the Okay-pop powerhouses companion with Spotify for an unique pop-up expertise made for his or her most loyal followers, affectionately referred to as Carats.

Billboard can solely reveal particulars for Spotify x SEVENTEEN Current: Carat Station NYC, for Oct. 26 in Manhattan’s Soho neighborhood providing followers an in-person expertise by way of their very own whimsical, SEVENTEEN-themed world.

Just like the band’s current pop-up with Spotify in Seoul, the immersive expertise will let native Carats discover a fantastical practice station within the clouds with particular, fan-centric particulars inside. Attendees can discover interactive kiosks and picture ops, together with personalizing your gentle stick on the Charms Customization Station, indulging in Korean delicacies on the Eating Concourse, and exploring the Carat Avenue Flower Market that will likely be unique to the NY location.

“Okay-pop is now a significant international and rising style on Spotify and our Carat Station pop-ups signify that,” Lucy Davidson, Lead Label Partnerships at Spotify, tells Billboard. “By bringing the activation to New York Metropolis, we’re exhibiting SEVENTEEN’s followers around the globe that we see them too…Spotify’s Music groups in Korea, the U.S. and Japan labored in lockstep to create distinctive occasions in every metropolis that really feel each genuine to that individual place and linked to the bigger Carat fandom. That’s why you’ll see widespread threads all through every expertise, however distinctive components as nicely — just like the Flower Market kiosk in New York Metropolis.”

Spotify will ship private invites to SEVENTEEN’s prime listeners within the NYC space beginning right this moment (Oct. 16), and the occasion will likely be open to the general public at a soon-to-be introduced location. Followers also can make reservations which will likely be honored on a first-come, first-served foundation. RSVP at this hyperlink right here.

SEVENTEEN additionally shared an unique message with their followers studying on Billboard, saying, “Hello Carats! Thanks for stopping by Carat Station in Seoul this previous week. We hope you had a lot enjoyable! New York, don’t fear! We’ve a shock coming your method too. October 26. See you quickly!”

“The Carat Station idea was impressed by the concept that the fan journey begins lengthy earlier than the live performance begins,” Davidson provides. “Fandoms are constructed within the hours main as much as the ‘massive second,’ whether or not by way of streaming the music, exploring the artist’s tales, watching movies, or connecting with different followers. Each style has a novel fandom and Okay-pop isn’t any totally different. We all know New York’s Carats will likely be in search of insider particulars in each nook and so we’ve finished our greatest to ship SEVENTEEN-specific references for them to find all through the expertise.”

Carat Station NYC runs parallel to the upcoming U.S. leg of SEVENTEEN’s RIGHT HERE world tour that kicks off its U.S. leg with two reveals at Chicago’s Allstate Enviornment on Oct. 22 earlier than two dates at the united statesArena in New York.

Prepare for Spotify x SEVENTEEN Current: Carat Station NYC with pictures from the current Seoul expertise under and take a look at Spotify’s SEVENTEEN WORLD TOUR [RIGHT HERE] playlist.