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| Paintings by Tarek Chemaly |
You understand shrinkflation? Should you do not now could be the time to discover the idea right here.
For some odd purpose, currently Gandour 555 biscuits weren’t being stocked within the outlets close to me within the village the place I’m. I’m not certain why although they have been for a very long time. Thoughts you Gandour 555 biscuits are a staple (or have been) within the Lebanese weight-reduction plan. You may fill them with loukoum, put them subsequent to espresso or tea, have them on their very own, insert them on the backside or high of custard bowls – the chances are limitless.
Lengthy story quick, I discovered a field just some days in the past and it stated “15% free”. Effectively, even with the 15% free I’m having my doubts. Why? As a result of, once I opened the field the biscuits have been… minuscule. As in nearly Oreo small, brittle, and… not very filling.
Very long time in the past, Patrick Chemali – my digital marketing consultant and no, no relation other than friendship – got here up with the joke that “Daher meals” (which owns Grasp potato chips) has purchased Gandour as a result of each merchandise shrunk in content material and supply a lot much less “inside” regardless of protecting the identical packaging.
So the 15% improve may – barely – recup the losses when in comparison with the unique product which was identified to the Lebanese for such an extended time frame (very oddly the field I presently have doesn’t listing the burden per packet on the surface). And if you don’t imagine me? The present (or at the very least newer) field of 555 is 82 grams x 8 packets (right here)… versus 107 grams x 8 packets way back (here). So the newer field has 76% weight per packet of the previous one – so no, I’m not imagining it.
