So apparently I am the only one who thinks the L(IKEA) campaign is corny

I learn a lot reward about it when posted. I nonetheless assume the L(IKEA) marketing campaign for – you guessed it – IKEA is corny. Do I just like the sophomoric word-play? No. If a scholar got here up with this may I encourage them to proceed the thought? (Insert a lot shouting from my half after a ten second calm earlier than the storm). Lengthy story brief? Why did this marketing campaign ever occur?

Worse? Who of their proper thoughts shifted from the sensible “the place life occurs” or the quirky “life will not be an IKEA catalogue” to “between you and a greater on a regular basis” which is the downgrade of all downgrades. Individuals, if it ain’t broke, do not repair it. Once you provide you with nice positioning and a method to sway clients do not get corny – which sadly that is.

And I’m nonetheless attempting to wrap my head round that non-effective L(IKEA) thingy.