Ah did Socks Manufacturing facility truly ace its World Cup advert?
My suspicion is that it did….
From a easy concept – promote the fervour for soccer moderately than the product itself – the model distinguishes itself with a stellar copy, a visible that doesn’t throw shade on the idea and a minimal “product” presence (which clearly IS there!).
OK, earlier than I am going additional please do watch the advert right here.
Now, to return to the genius of the copy which was neither easy nor overdone, there’s additionally that ingredient of a kid placing on his cleats, who then morphs into the grownup. The genius? Underneath the cleats are the ever-present socks which are literally the entire objective of the advert.
However as I stated, the advert places focus elsewhere – on the sport itself. Which “just isn’t a pastime” it emphasizes however a “life-style”… And you recognize existence are supposed to be shared with the kids – which brings us to the coup de grace – the person IS sharing it along with his youngster… Who occurs to be a lady.
