Sony Photos CEO Tony Vinciquerra has shared that the studio will likely be targeted on utilizing Synthetic Intelligence to assist them produce future films and TV reveals.
There are lots of people who aren’t followers of AI, however prefer it or not, nothing goes to cease it or sluggish it down now that the ball is rolling. AI is the longer term and Sony Photos is already embracing it as they transfer ahead.
Vinciquerra not too long ago spoke at an investor convention in Japan and instructed these in attendance that the studio is “very targeted on AI” to assist lower down the price of filmmaking.
He mentioned: “We’ll be methods to make use of AI to provide movies for theaters and tv in additional environment friendly methods, utilizing AI primarily.”
He added: “The agreements that got here out of final yr’s strikes and the agreements that may come out of the IATSE and Teamster [negotiations] will outline roughly what we do with AI.”
The most important concern about AI within the business is that the instruments like OpenAI’s “Sora” will take away labor from crewmembers and different numerous abilities within the movie-making course of.
Sony isn’t the one studio that’s incorporating AI, and final yr DreamWorks founder Jeffrey Katzenberg mentioned that AI would seemingly lower the prices of constructing an animated film by as a lot as 90%, with solely 50 artists wanted to create them instead of 500.
It nonetheless has but to be seen how precisely Sony will use AI within the filmmaking course of, however one factor we will say for positive is that AI in all probability might’ve written a greater script for Madame Internet.
AI is evolving so quick proper now and in 5 years it’s going to be insane to see what AI will likely be able to. We dwell in a wild and loopy time, and it’s simply going to get extra bonkers!
Supply: THR
