On Could 16 and 17 2023 Pocket Gamer Connects – our sequence of internationally famend stay occasions – is BACK in Seattle.
Following the smash that was Pocket Gamer Connects London earlier this 12 months, as soon as once more, we’ll be bringing collectively over 1,000 attendees from the video games trade from everywhere in the globe to community, pitch and study from over 150 of the video games trade’s prime authorities in our favorite Stateside location.
An enormous focus for this convention is diving into new applied sciences, significantly AI and Web3 and their impression on the video games trade, to mirror essentially the most up-and-coming trade developments that you should find out about in 2023.
Our sensible audio system and panellists will ship insightful content material on sport design and growth, monetisation and development, life as an indie, new applied sciences, firm tradition and far, far more.
There’s limitless networking alternatives and our knowledgeable periods are your probability to rise up shut and meet a few of the largest names in cell video games in what will probably be our largest and finest PG Connects Seattle but!
Earlier than the occasion kicks off, the PocketGamer.biz staff has been catching up with a few of the unbelievable pioneers and thought leaders who will probably be taking to the stage to search out out extra about their talks and their ideas on the worldwide video games market by 2023 and past.
Mark Menery is VP Gross sales (Americas) at Dataseat who are actually a part of Verve Group, constructing out their US presence, proving that you could put privateness first and nonetheless carry out at a excessive stage. Dataseat works with corporations that perceive that privateness adjustments are occuring, however who do not need to sacrifice person acquisition and efficiency in consequence.
Remember to be part of us at PG Connects Seattle on Could 16 and 17 2023. Click on right here for particulars.
PocketGamer.biz: Give us a abstract of what you will be talking about Pocket Gamer Join Seattle 2023
Mark Menery: SKAN or SKAdNetwork is Apple’s attribution system that was constructed to maintain customers’ identification non-public and to create a framework the place an set up cannot be tied immediately again to an impression. We consider this attribution system will probably be enforced by Apple and that it advantages everybody to be educated on upcoming adjustments and finest practices. SKAN 4.0 is Apple’s newest model launch that got here out in October 2022. In my presentation, we’ll cowl the helpful adjustments, the fundamentals, and a few of the earlier variations of SKAN.
What’s crucial key efficiency indicator (KPI) for you – and why?
Session frequency and size. It says rather a lot about your app relying on what number of occasions folks open it and the way lengthy they keep engaged.
What’s your favorite ever cell sport?
Sweet Crush, I did not assume I might get so hooked on a sport, I used to dream about it.
What’s the most overhyped pattern from the final 12 months?
Privateness… There was a significant shift within the trade over the previous 5 or so years that’s leaning closely on person privateness. I do not see this reversing, and corporations should be on prime of the adjustments.
What do you take pleasure in most about working within the cell video games trade?
The people who I’ve labored with, and watching them develop of their profession… I have been working with shoppers that had been UA managers again after I began at Jumptap in 2010 and now they’re VP’s, SVP’s, GM’s, CEO’s, and so on.
What’s one of the best piece of recommendation you’ve ever acquired that you could cross on to others?
Deal with others effectively. Your community is your most beneficial asset… it sounds so cliche, however it’s so true. I can not rely the variety of examples I’ve of individuals I’ve labored with a number of occasions, employed, been employed by, received referred to or from, and so on. Individuals bear in mind the way you made them really feel. Be type to everybody.
