Summer time Liu is the chief advertising officer at SocialPeta, an advert intelligence platform for cellular video games and apps. In her function, Liu performs a key function in steering the corporate’s world enlargement and cultivating strategic partnerships with cellular recreation publishers.
Since becoming a member of SocialPeta in 2016, she has emerged as a key determine, constructing and strengthening relationships with world companions.
Liu is certainly one of greater than 250+ skilled audio system delivering 29 convention tracks at Pocket Gamer Connects London on January twenty second to twenty third. We requested Liu to inform us extra about their upcoming speak, entitled ‘Leveraging Information Analytics for Sport Promoting & Advertising’, in addition to get their opinions on the newest trade traits.
PocketGamer.biz: Please give us a abstract of what you’re talking about and why it’s vital.
Summer time Liu: I’ll give a speech about ‘Leveraging Information Analytics for Sport Promoting and Advertising’. On this speech, we are going to discover the dynamic realm of world cellular gaming by sharing the newest advertising traits, protecting world rankings in promoting, income and downloads, and region-specific observations.
Then it would dive into the advertising methods of fashionable video games with a deal with excellent advert creatives Lastly, will conclude with a particular evaluation on Mini-game promoting and AIGC for person acquisition.
In 2023, the worldwide cellular video games market witnessed escalating competitors not solely in recreation growth but in addition in media shopping for amongst recreation publishers. As a number one advert intelligence platform, SocialPeta possesses the potential to harness information evaluation for refining promoting and advertising methods.
Our purpose is to supply invaluable insights that empower recreation builders and entrepreneurs to make knowledgeable choices, enabling them to remain aggressive within the dynamic gaming panorama.
What’s your greatest aspiration/purpose in cellular gaming?
Over my eight-year journey with SocialPeta, I’ve witnessed and contributed to its progress from a budding presence within the Chinese language market to a number one power in cellular advertising.
Initially centered on exploring the Chinese language market, we have now established partnerships with roughly 90% of cellular recreation studios within the area.
In my present function spearheading enterprise growth within the Americas and Europe, alongside our devoted native groups in international locations like Turkey, India, Indonesia, and Vietnam, our overarching purpose is to propel SocialPeta right into a globally recognised and revered model.
Our mission is to increase our assist to cellular recreation studios worldwide, providing experience in person acquisition and provoking recreation growth.
What do you assume the following large disruptor in cellular video games will likely be?
In considering the following large disruptor in cellular video games, one potential candidate could possibly be augmented actuality (AR) gadgets like Google Glass or different groundbreaking applied sciences.
These developments might redefine the person expertise, providing novel methods to work together with and immerse oneself in video games.
As know-how continues to evolve, the probabilities are huge, and the following disruptor is likely to be a completely new medium that hasn’t been conceptualised but, bringing forth unprecedented alternatives for recreation builders and entrepreneurs alike.
What’s your favorite ever cellular recreation?
Homescapes stands out as my all-time favourite cellular recreation, due to its charming mix of small puzzles and an irresistible allure that retains me hooked. The attract lies within the simplicity of the puzzles, making them each pleasant and difficult, an ideal mixture for leisurely gaming classes. Playrix, the sport’s growth firm, deserves applause for creating such an attractive and pleasant expertise.
What units Playrix aside isn’t just the gameplay but in addition their artistic method to promoting. I continuously discover myself testing their recreation promoting creatives. Their campaigns are usually not solely ingenious but in addition efficient in attracting avid gamers, like myself, and engaging us to dive into the immersive world of Homescapes.
Is hypercasual gaming right here to remain?
Completely, hypercasual gaming has solidified its place within the gaming trade, and I consider it is right here to remain. Hypercasual video games function a wonderful entry level to nurture potential avid gamers, performing as a broader filter to establish people who is likely to be intrigued by new traits or leisure however could not have ventured into hardcore gaming.
The development I observe is that these people, initially drawn to fashionable hypercasual video games, step by step evolve into informal recreation gamers. This development showcases the potential influence and attain of hypercasual video games, serving as a gateway to additional discover and revel in totally different gaming experiences.
It is a captivating journey that highlights the flexibility and inclusivity of hypercasual gaming inside the broader gaming panorama.
Meet Summer time Liu at PG Connects London
Not solely will you’ve the prospect to see Summer time Liu participate in certainly one of our panel debates, however you can even prepare to satisfy them at PG Connects London. Our on-line organiser MeetToMatch is free to all occasion attendees, connecting you instantly with greater than 2,500 resolution makers from the worldwide video games trade.
In addition to the 29-track convention schedule, the two-day occasion additionally includes a collection of side-events like The Very Large Indie Pitch, Writer SpeedMatch, Investor Connector and a bunch of different networking alternatives all aimed toward serving to you stage up your expertise and enterprise.
E-book your tickets now!
