By an astonishing coincidence, Macworld’s sleuths have stumbled throughout the video rehearsal for yet one more Apple keynote presentation. All that point spent sifting by way of the bins at Apple Park was properly value it.
So right here it’s: All the minute-by-minute script for Tuesday’s Wonderlust occasion. From the iPhone 15 to the Apple Watch Sequence 9, from the awkward jokes to the show-stopping demos, you’ll be able to examine all of the bulletins right here a number of days earlier than they really occur. If you wish to be stunned, cease studying now and watch the occasion stay at 10 a.m. PT on September 12.
(The final time we did this, some folks questioned whether or not it was actual or not till after the WWDC keynote, when it was clear that we made the entire thing up. Whereas we will’t vouch for the validity of the latest file we pilfered, we will vouch for the gullibility of the Web.)
Introduction
09:55: The pre-stream begins, which suggests we’re observing a dynamic Apple emblem screensaver picture, accompanied by the most recent pop tunes from the hit parade. These embody “Nicely I Surprise” by The Smiths, “Little Surprise” by David Bowie, and a number of other tracks by the Velvet Wonderground.
10:01: Precise video begins enjoying! An actor in informal put on is wandering/questioning round an American metropolis having fun with his Apple merchandise. Varied logistical puzzles and social encounters are lubricated by the help of his telephone, headphones, and smartwatch. The theme seems to be “Isn’t life nice while you personal costly shopper electronics?”
10:03: The actor’s adventures finish, and the video fades into Tim Prepare dinner standing within the inexperienced house in the midst of Apple Park. (Observe that that is all pre-recorded, as anticipated. Even after a number of years of those digital occasions, the shortage of viewers whooping and cheering nonetheless strikes us as bizarre, like watching “Two And A Half Males” with out the snort monitor.) Prepare dinner needs us a great morning, and says how fortunate he’s to work for Apple, “an organization dedicated to leveraging expertise improvements into constructive life experiences by way of the synergy of magical merchandise going ahead.” He then reveals–bang, no messing–that this occasion will probably be about three product strains particularly: the iPhone, the AirPods, and the Apple Watch. Positive, Jan. I wager there gained’t be One Extra Factor as properly.
10:05: However earlier than we get into the {hardware}, a number of software program updates. Prepare dinner says that since WWDC 2023, extra folks have taken half in Apple’s beta software program program than ever earlier than. He claims that Apple’s engineers had been in a position so as to add quite a few new options on the premise of person suggestions. (Presumably, they noticed a number of bugs, too, however he doesn’t draw consideration to that.) Oh, and right here’s the primary announcement of the occasion: iOS 17, iPadOS 17, and watchOS 10 will all launch on Monday, September 18. That’s excellent news for iPad house owners, who feared they may have to attend a bit longer, as occurred final yr. No phrase on macOS Sonoma’s launch date.
Dominik Tomaszewski / Foundry
New Apple Watches
10:07: Prepare dinner is recounting the letters he’s acquired from grateful prospects whose lives had been saved by their Apple Watches. Following on from final yr’s catalog of misfortunes, 2023’s letter writers report near-death experiences involving volcanoes, leopards, dynamite, hot-air balloons, serial killers, acid, venomous snakes, and the Worldwide Area Station. It’s a harmful world on the market.
10:09: Right here comes Jeff Williams, Apple’s chief working officer, strolling confidently round a grassy nook of Apple Park like Tobey Maguire in “Spider-Man 3.” He says the Apple Watch “soars over different smartwatches like an exquisite golden eagle trying down at mice and voles” and assures us that huge issues are within the pipeline.
10:10: Whoosh! A short CGI advertising video, and there’s our first sighting of the brand new Apple Watch. It appears… quite a bit just like the outdated Apple Watch. And yep, there’s affirmation that it’s referred to as the Apple Watch Sequence 9.
10:11: We’re stepping into the small print. Williams says the S9 processor within the Sequence 9 “is way extra highly effective than any smartwatch chip in the marketplace proper now, like a robust lion ruling over a kingdom of lesser creatures.” In apply that seems to imply a 20 p.c enhance in processing pace, and Williams says we will anticipate a considerable enhance in on a regular basis efficiency and battery life. Williams doesn’t acknowledge this, however the pace bump is particularly noteworthy as a result of the final three Apple Watch chips, regardless of being branded because the S6, S7, and S8, had been all technically similar.
10:13: The Sequence 9 will get 5G connectivity! That’s a key breakthrough in Apple’s push to make its smartwatch an impartial gadget. Williams provides that it additionally will get the Twin-Frequency GPS characteristic that debuted on the Apple Watch Extremely final yr. Which means it covers the L5 band in addition to the usual L1 for sharper location monitoring.
10:14: We’re now seeing lush images of the Sequence 9, which is obtainable in a brand new pink colour. As good as that is, it suggests there aren’t any extra substantive upgrades to speak about. To be honest we anticipated this yr to be a minor refresh, forward of the extra groundbreaking Apple Watch X launch in 2024.
10:15: Whoosh! One other CGI video, this time displaying what appears like… sure, it’s the Apple Watch Extremely Sequence 2.
10:17: Williams is getting enthusiastic in regards to the upgrades on the brand new Extremely. It will get a microLED show, which suggests a brighter and sharper image and must also decrease energy consumption. And this will probably be, the manager provides, “even greater than the unique Extremely’s display, towering over different watch screens just like the noble gorilla of the forest.” To be extra particular, it’s a 51mm show.
10:20: There are some design modifications to the Extremely Sequence 2, though the general look is essentially the identical. The chassis is lighter than that of its predecessor: it weighs simply 58.3g, which suggests it’s dropped 3 grams. (It’s nonetheless heavier than the entire non-Extremely Apple Watches, in fact.)
10:23: The brand new Extremely clearly will get the upgraded S9 chip and 5G. Not a lot to say right here—the identical Sequence 9 upgrades additionally apply to the Extremely Sequence 2.
10:25: The brand new Extremely additionally will get a brand new colour choice: a darkish titanium end that Apple calls “Galaxy Black,” and Williams describes as “the colour of a raven’s goals.” And with that, he’s striding off and this part seems to be over.
10:27: Tim Prepare dinner is again to sum up the brand new Apple Watches. He says pre-orders start in the present day, and that they are going to ship to prospects and seem in shops ranging from Friday, September 22. The Sequence 9 begins at $399/£409, whereas the Extremely Sequence 2 begins at $799/£829. These are the identical U.S. costs because the Sequence 8 and authentic Extremely respectively, nevertheless it’s fascinating that the U.Okay. will get a value lower.
Dominik Tomaszewski / Foundry
New AirPods
10:30: Prepare dinner is speaking in regards to the AirPods vary. He says AirPods “synergize simplicity and expertise design with seamless expertise innovation going ahead.” And he’s excited to inform us in regards to the product’s subsequent evolution.
10:31: Whoosh! Product video. Earbuds. They give the impression of being reasonably just like the 2nd-gen AirPods from 2019, besides they’re in every kind of colours: blue, yellow, and pink. It is a huge step from Apple.
10:33: Ah, thriller solved. Prepare dinner says he’s proud to announce… the AirPods SE! And he welcomes AirPods senior engineer Mary-Ann Rau to the digital stage to inform us extra.
10:34: Rau says AirPods are the preferred and profitable headphones on this planet, however Apple wished to go additional. It wished to place AirPods into the palms of everybody who appreciates nice audio. And the corporate’s engineers have been working to carry “all the benefits of AirPods, at a low, low value. Ker-ching!”
10:36: AirPods Lite… sorry, AirPods SE have “the identical design, the identical audio high quality, and the identical options as our enormously in style 2nd-gen AirPods, with the addition of nice new colours and a price ticket you’ll love. Cashback!”
10:38: This all implies that the AirPods SE don’t get Spatial Audio or Adaptive EQ, just like the 2021 AirPods. Nor do they get these headphones’ extra refined contact controls. You’ll simply get double-tap to play, fast-forward, and so forth. Plus Hey Siri, if that’s your factor. Nor, in fact, do they get lively noise cancellation just like the AirPods Professional. All of which will probably be nice if the worth is correct.
10:40: No phrase on the worth simply but. Rau is shifting on to Apple’s over-ear headphones. She says AirPods Max “ship market-leading audio in a sublime bundle, and have proved in style all over the world. Bosh!” It’s value saying that the evaluations of AirPods Max had been under no circumstances universally constructive, with explicit criticism of the bodily design, though the audio high quality is certainly glorious.
10:42: Whoosh! Product video. We’re seeing over-ear headphones, however they appear nearer to the Beats aesthetic–notably this yr’s Beats Studio Professional–than the unique AirPods Max. This factors to an entire redesign. There’s a variety of colours, however the first-gen Max fashions had loads of colour choices. Then once more… sure, a particular sighting of the brand new AirPods Max in pink. That’s new.
10:45: Rau says she’s proud to announce… AirPods Max 2nd Technology. Snappy identify.
10:46: Tons extra photographs of the brand new AirPods Max. They’re very completely different, which says quite a bit about Apple’s religion in that “elegant bundle.”
10:47: Rau says the brand new AirPods Max characteristic “the very newest in audiophile expertise. Awooga!” This implies they now help… Adaptive Transparency, Dialog Enhance, and Apple Music’s Lossless Audio format; in addition they get the newer Adaptive Audio, Personalised Quantity, and Dialog Consciousness options introduced at WWDC 2023. And so they get the newer H2 chip you’ll discover within the newer AirPods as a substitute of the H1. That’s quite a bit, nevertheless it’s all a query of catching up with one other Apple product that prices lower than half as a lot. By the point we see the third-gen AirPods Max, they are going to presumably have fallen massively behind as soon as once more.
10:51: Prepare dinner is again to sum up. He says pre-orders of the AirPods SE start in the present day, and they’ll seem in shops from Friday, September 22. They’ll price $99/£99–it’s genuinely spectacular that Apple received beneath 100, and I’d suspect these will promote properly. The AirPods Max will go on sale in October and value $499/£499. And we’re achieved with AirPods! What’s subsequent?
Foundry
iPhone 15
10:53: Prepare dinner is speaking in regards to the historic impression of the iPhone. He says it “modified the very essence of the human expertise, marking the revolutionary synergy of design simplicity going ahead. However in the present day, simplicity turns into much more revolutionary going ahead!”
10:54: Lower to black. And whoosh: one other product video. A sprinkling of stars, a looming form… it’s…
10:55: The iPhone 15. Tagline: “Apple’s goodest iPhone but.”
10:56: And right here to speak in regards to the enhancements on this yr’s iPhone, product sub-marketing vice-manager Harry Harriman.
10:57: Harriman is speaking in regards to the Dynamic Island, which he describes as “the best human invention because the air fryer.” He says Apple wished to make it possible for extra folks may entry this groundbreaking characteristic of the iPhone 14 Professional, which is why the iPhone 15 will get the Dynamic Island.
10:59: It’s perhaps value noting that Apple lately has very a lot not been desirous about ensuring as many individuals as attainable can entry its finest options. It has pursued a deliberate coverage of confining the perfect options to the premium merchandise solely, with the intention to push prospects into upgrading.
11:00: One hour in! And Harriman is speaking in regards to the mute swap. This has been changed with a solid-state Motion button. As a result of it’s not a mechanical shifting half it must be much less more likely to go incorrect; the outdated mechanical Dwelling button was infamous for jamming up or refusing to work after a number of years, and issues improved with the launch of the capacitive Dwelling button on the iPhone 7. Then again, how typically do you have got issues along with your mute button?
11:02: That’s a good level. Harriman factors out that solid-state buttons are simpler to customise: not simply their perform, however their haptic suggestions, the pace or period of double or lengthy presses, and so forth.
11:04: We’re taking a look at extra pictures of the iPhone 15. There are some sensible new colour finishes: inexperienced and pink. And the yellow end has been brightened up, so it’s now a bit jollier.
11:06: The modifications aren’t simply beauty: The usual iPhone has had a redesign, albeit fairly a minor one. The display is barely bigger (6.2 inches and 6.8 inches respectively for the 15 and 15 Plus) however the physique of the telephone stays the identical measurement due to smaller bezels. The again corners of the chassis at the moment are extra rounded, for presumably a smoother really feel within the hand (when uncased). Total it appears largely the identical, simply barely nicer.
11:08: The cameras are principally the identical however the iPhone 15 is getting the 48MP lens that the iPhone 14 Professional received final yr. No point out of ProRAW however Apple says the brand new digicam takes pictures with “unbelievable readability and exact particulars.”
11:09: There won’t be any leather-based equipment for the iPhone 15! That was anticipated, nevertheless it’s nonetheless a giant name. Harriman says Apple takes its environmental obligations severely, and that beginning in the present day, the Apple Retailer won’t promote any merchandise or equipment containing leather-based. There will probably be a leather-free various which he claims “feels precisely the identical.”
11:11: Tim Prepare dinner is again to sum up the iPhone 15. Pre-orders open in the present day, and it’ll seem in shops on September 22, the identical as the brand new Apple Watches and the AirPods SE. The iPhone 15 begins at $749/£799, whereas the 15 Plus begins at $849/£899: each get a value lower from the 14-series.
Foundry
iPhone 15 Professional
11:13: Prepare dinner is now speaking in regards to the iPhone 14 Professional, which he says “was extra in style than any earlier premium smartphone Apple has made.” Most likely since you gave the usual iPhone 14 a year-old processor.
11:14: How do you enhance upon perfection? By specializing in the synergy of simplicity and the person expertise, he says. Right here to announce the iPhone 15 Professional is product vice-marketing sub-manager Steve Bytheway.
11:16: Whoosh: product video. We are able to see that the Professional fashions additionally get slimmed-down bezels, so the screens are presumably bigger. It additionally appears like there’s a brand new grey colour end.
11:18: Bytheway says the brand new A17 Bionic processor is the quickest chip Apple has ever put in an iPhone. (Which appears apparent.) Extra impressively, he says it’s the business’s first 3nm processor. It options greater than 22 billion transistors; the A16 had simply 16 billion. Which means way more uncooked processing muscle, whereas energy consumption must also be improved.
11:21: The iPhone 15 Professional’s storage choices go all the best way as much as 2TB. Who wants that a lot house on a telephone? No one. And 8GB of RAM as normal, up from 6GB on the 14 Professional. (That’s a primary—Apple doesn’t normally speak in regards to the RAM in iPhones.)
11:22: We’re trying on the design. The 15 Professional handsets are made from titanium as a substitute of chrome steel, which suggests they’re lighter than final yr’s telephones whereas offering the identical power. what’s bizarre? The pictures and movies hold avoiding the underside fringe of the telephones. What’s Apple hiding?
11:24: And naturally, the Professional fashions get all of the design upgrades on the 14 and 14 Plus. They get the solid-state Motion button and the identical slimmer bezels, which suggests display sizes of 6.2 inches and 6.8 inches respectively. There’s been no point out of a rebranding of the top-end mannequin, by the best way; it nonetheless appears to be referred to as the Professional Max reasonably than the Extremely.
11:26: Battery life is far improved, Bytheway claims. He says the iPhone 15 Professional and 15 Professional Max final not less than an hour longer than their equivalents from 2022. That will probably be not less than partly all the way down to the A17.
11:28: There’s a brand new colour end: “Titan Grey.” It appears fairly uninteresting, however perhaps it’s extra spectacular while you see it in individual.
11:29: Now the digicam. The enhancements to the extensive (higher sensor) and ultra-wide (48MP) are glossed over as a picture of a distant constructing seems. Now it will get nearer, even nearer, and increase, we will see it now. Bytheway is describing the brand new periscope telephoto lens that has a 6X optical zoom and as much as 30X digital zoom with “readability as should you’re inches away.” It appears spectacular however we had been sort of hoping for 100X house zoom.
11:31: Bytheway is displaying a video in regards to the new digicam, which appears very spectacular. This may make numerous iPhone patrons need the Professional Max.
11:33: And Prepare dinner is again to sum up. Once more, pre-orders open in the present day, and gross sales on September 22. The iPhone 15 Professional begins at $999/£1,099 (the identical because the 14 Professional), whereas the 15 Professional Max begins at $1,199/£1,249 (which has gone up) although you’re getting 256GB of storage, which price $100 beforehand.
11:34: We appear to be wrapping up.
One Extra Factor
11:35: The display darkens, after which we’re again with Jeff Williams. He’s speaking about Lightning, which he calls “the strongest and bravest and quickest and most safe proprietary connection normal on this planet.” (We name it the little iPhone port that would.)
11:36: Typically, Williams says, you should present braveness. “The identical braveness because the noble stag being chased by cowardly bureaucrats attempting to impose short-sighted rules.”
11:37: Which is why, he says, we’re proud to announce a brand-new normal. It’s referred to as “Apple Port.”
11:39: Apple Port is as quick and safe as USB-C, and has been fastidiously designed to be suitable with all USB-C merchandise made by the “lesser and weaker corporations sniffing round our income streams.”
11:40: Apple went as far as to make Apple Port look precisely the identical as USB-C in order that customers gained’t be confused.
11:41: However Apple Port provides a characteristic that USB-C doesn’t provide: Apple Pace Management. Hmmm, what’s that?
11:42 Apple Pace Management ensures that real merchandise offered by Apple itself or a registered reseller are working at optimum effectivity. “Your charging and information transfers will probably be as swift as a salmon,” Williams says. “Until you might be utilizing a non-genuine product made by one other firm, by which case we’ll de-optimize its operations at no further price or inconvenience to you.”
11:44: All of this yr’s iPhones and AirPods will characteristic Apple Port, and the corporate will probably be working to adapt all of its different merchandise to the identical normal.
11:47: And now we actually are wrapping up. We hope you loved the presentation.
