For those who’re a cell recreation developer you already know all about Highlight, the main cell promoting platform. You most likely depend on it to deliver customers to your video games of their droves.
Effectively learn on, as a result of adjustments are afoot.
Firstly, it’s not known as Highlight any extra. To any extent further you’ll be coping with Gamelight, following a serious rebrand.
Gamelight is rising quickly, including new options and instruments on a regular basis, so we thought this is able to be a great second to ensure you’re in control.
For the uninitiated, Gamelight was Initially launched by Germany-based cell recreation developer and writer LOUD Ventures, an organization whose earlier titles have reached the highest 10 highest-grossing and free app rankings in additional than 30 nations.
These nations embrace main markets just like the US, the UK, Germany, and France.
So how does it work?
In line with Gamelight co-founder Günay, “Gamelight’s algorithm analyzes customers’ playtime, engagement, competitor recreation utilization and demographics knowledge to establish customers with the best likeliness of long-term engagement on our companions’ video games.”
Fellow co-founder Florian provides, “We’ve unique entry to the stated knowledge factors, whichplaces us in a transparent benefit over different UA sources which are merely related to 3rd occasion apps.”
Gamelight additionally makes use of a singular rewarded playtime system, which sees gamers incomes factors based mostly on how lengthy they play for. Successfully a loyalty program, this method has confirmed enormously efficient at creating a loyal playerbase.
The platform targets options like age, gender, competitor video games, and lookalikes to supply bespoke suggestions to every participant individually, whereas on the identical time optimizing advert campaigns for the absolute best ROAS and Retention Fee.
In truth, Gamelight boasts a 100% advertiser retention price, with zero churn.
All of this performance is out there by way of an intuitive dashboard, at the moment being utilized by among the largest cell recreation publishers on this planet.
This highly effective device provides advertisers whole management over their UA campaigns and concentrating on preferences, whereas additionally offering huge datasets to assist them make their subsequent strikes.
You’ll be able to learn extra concerning the Gamelight dashboard and its distinctive options HERE.
To speak to one in every of Gamelight’s cell recreation advertising and marketing specialists, write to [email protected]
