In accordance with a brand new put up on Monday, Starbucks says it’s going to supply its U.S. members the power to earn and purchase digital collectible stamps within the type of nonfungible tokens, or NFTs. Dubbed “Starbucks Odyssey,” every collectible digital stamp has its possession verified on the blockchain and can embody a degree worth based mostly on its rarity. As extra stamps are collected, members’ factors will improve, unlocking entry to distinctive experiences.
The enduring espresso chain says that rewards vary from receiving a digital espresso martini-making class to accessing distinctive merchandise to unique occasions invitations at Starbucks Reserve Roasteries and presumably journeys to the Starbucks Hacienda Alsacia espresso farm in Costa Rica.
Members can earn NFTs by taking part in interactive coffee-themed video games or taking up enjoyable challenges on Starbucks Odyssey, which shall be launched later this 12 months. Customers can even buy the NFTs on the built-in market with out the necessity to join their wallets or use any crypto.
All stamps will characteristic iconic Starbucks art work co-created with Starbucks companions and out of doors artists. A portion of the proceeds from promoting limited-edition stamps shall be donated to assist the creators’ causes. The NFTs themselves are minted on a proof-of-stake blockchain created by Polygon. Concerning the event, Brady Brewer, vp and chief advertising offic of Starbucks, stated:
“We’re getting into the Web3 area in a different way than another model whereas deepening our members’ connection to Starbucks. Our imaginative and prescient is to create a spot the place our digital neighborhood can come collectively over espresso, have interaction in immersive experiences, and have fun the heritage and way forward for Starbucks.”
