Starbucks simply changed its CEO after a rocky nine-month stint — and as a former barista, I can see why!
I labored at Starbucks as a youngster manner again in 1999. I agree with former longtime CEO Howard Schultz and his current manifesto. He is proper — the corporate has misplaced its manner.
In the previous couple of years, I’ve discovered myself feeling baffled taking a look at Starbucks’ menu. Unusual, newfangled drinks I’ve by no means heard of. I can not even predict what they will appear like when served. I like making an attempt new issues and a enjoyable new beverage, however I get intimidated by the menu.
I’ve a number of concepts for brand spanking new CEO Brian Niccol when he comes over from Chipotle:
- Extra lavender powder. This was a seasonal merchandise this previous spring, however I by no means bought an opportunity to strive it as a result of it was at all times offered out. It was apparently so fashionable that shops had hassle conserving it in inventory. The outgoing CEO had stated the lavender taste was on par with pumpkin spice latte as an all-time high taste. So, extra!
- Reopen the Astor Place Starbucks location in New York Metropolis that simply closed. The enduring East Village location, proper by NYU and Cooper Union, had been there since 1995 — an establishment! This was about as near a flagship retailer east of Seattle as Starbucks might get. New Yorkers want it! The premier vacation spot in decrease Manhattan for utilizing the toilet!
- Make wild and wacky drinks simpler to order. TikTok has had an enormous impact on individuals arising with new drink concepts that may be made with personalized components. Individuals will share these concepts with “recipes” for easy methods to order — often a sophisticated mixture of syrups and add-ins and foams on high of an everyday iced latte, for instance. That is enjoyable! However truly putting these personalized orders on the Starbucks app is difficult. I might like to see a operate with a rotating every day or weekly “wacky drink” with all of the customizations arrange within the app for you. Higher but — a method to seamlessly discover a unusual new drink combo on TikTok and simply faucet it proper into the app. Perhaps Starbucks might even work out a manner to make use of AI for this.
- Label extra clearly which non-coffee drinks have caffeine. I by chance ordered a fruity refresher drink for my child, not realizing it was caffeinated. Extra decaf choices normally!
- Assist the previous timers like me work out easy methods to strive new stuff. I often simply stick with plain scorching or iced espresso, partly as a result of I am bewildered by the brand new choices and do not need to waste everybody’s time. Extra images of the drinks, for instance. I need to know what a blended lemonade appears like.
- Overlook the boba popping balls. Boba is enjoyable and nice, however it’s higher at a correct boba joint.
- Convey again the espresso brownie. I in all probability ate 500 of these in 1999. Prime tier deal with.
Now, I do not essentially suppose all of those concepts will immediately enhance Starbucks’ inventory worth, however hey, I am only a buyer, not the CEO.
