Stop bragging, no one cares about your awards.

Self advert – printed in Lebanese newspapers in 2005

I simply noticed a video for an company, bragging how a lot awards they collected this yr. The buddy who despatched it, insisted “numbers matter”, to which I requested (significantly): “For whom?”.

Am really severe, who provides a rattling. Your website activation? Forgotten, if in any respect seen. Your 30 seconds that you just ran round midnight simply to meet the circumstances of getting into the award present? Nobody noticed it. Your marketing campaign for a civic trigger which appear to mushroom proper earlier than main award reveals which change nothing on the bottom and which nobody paid consideration to in actual life? Nicely, they alter nothing on the bottom. Your rebranding for an obscure model which nobody is aware of? As if significantly this tilts how customers purchase. That foolish case you introduced whereby – and I child you not – a model claimed it “saved democracy in Lebanon”? Yeah proper, thanks, subsequent. 

And the checklist goes on, and on, and on.

All proper, let me ask this query: Who’s the inventive director of Chanel? Sure, that Chanel. Most of you have no idea, or may say – as if the key of the universe – Karl Lagerfeld. Nicely, newsflash, Lagerfeld handed away and was succeeded by his proper hand girl Virginie Viard who left/was sacked (relying on which story you imagine), and now? Chanel at present has no inventive director.

Does that affect the bragging proper of a girl who spent a fortune on a Chanel boy bag? Or a pair of ballerinas? Or no matter? Let me ask you this different query – who’s the inventive director for the menswear line of Hermes? Once more, that Hermes. It’s the similar individual since 1988 – the unimaginable Veronique Nichanian. However once more, are you aware? Do you care? Does it affect if you selected to present your vital different a (beautifully-designed) cashmere sweater? No, it doesn’t.

And once more, similar applies everywhere – nobody provides a hoot in regards to the statues you received or collected. I bear in mind this company which had an enormous, large row upon row of awards stacked behind the welcome desk on glass scaffoldings. Want I let you know what occurred to them after the explosion of August 2020 in Lebanon? 

So individuals it’s superb, congrats on the awards, nobody provides a toss although!