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Child tech agency SuperAwesome has launched a brand new under-18-focused viewers knowledge and advice platform.
The corporate stated its new Superior Intelligence platform is designed to offer manufacturers and companies “secure and compliant” knowledge and insights into the behaviour of youngsters and youths, or Gen Z and Alpha.
It goals to cowl a wide range of platforms, together with Roblox, YouTube, cellular video games and TV streaming and would assist manufacturers plan campaigns throughout the totally different mediums.
Superior Intelligence attracts on SuperAwesome’s qualitative and quantitative analysis, cross-vertical youth campaigns, rising creator-led ecosystems, regulatory experience and proprietary knowledge from companions.
SuperAwesome’s first knowledge partnership for the platform is with UGC platform video games developer Gamefam.
“Guessing sport”
“As a result of youngsters and youths spend their time in new media and secure knowledge about their motivations is scarce, it might probably really feel like a guessing sport on the best way to finest have interaction with them,” stated SuperAwesome CEO Kate O’Loughlin.
“Superior Intelligence is the end result of our continued investments in kidtech and innovation on the tempo of change amongst under-18 audiences. We imagine that it’ll eternally empower the youth ecosystem and equip it in a method that merely hasn’t been doable earlier than.”
Gamefam chief enterprise officer Ricardo Briceno added: “Partnering to attach knowledge and insights throughout all the digital environments the place youth audiences spend their time will assist remedy the mismatch in time spent and model spend in immersive gaming environments.
“Working with SuperAwesome to construct their Superior Intelligence capabilities will assist quantify the large worth of activations in platforms like Roblox in a method that ensures knowledge security and privateness.”
SuperAwesome was acquired by Fortnite developer Epic Video games in September 2020 for an undisclosed charge.
