Simply to be clear, I’m normally in opposition to the “anti” positioning. Beirut Beer did its entire concept as an anti-Almaza a lot it forgot its personal optimistic factors as a model. The one time it really labored was how 7UP labelled itself because the Uncola – pitting itself in opposition to Pepsi and Coca-Cola for a crowd that didn’t subscribe to both (with a superb marketing campaign as well – which included hallucinogenic and surreal artwork). Which brings us to Suyool App (to not be confused with the Financial institution of Beirut Soyoula program which was launched lengthy way back and most certainly now defunkt). The advert is sweet – it exhibits that that is an app that works as a financial institution together with withdrawals and sending cash and so forth. Most probably this is sort of a native Venmo. What makes the advert attention-grabbing is the “ma tbannek” line on the finish. It has the pun of “ma tpannek” (don’t panic which is among the verbs in overseas languages utilized in Arabic) but in addition “don’t use banks” – it additionally consists of “shadde” and “kasra” two Arabic attributes particular to the language. See the total advert right here.
