Lily’s Backyard developer Tactile Video games has recruited former FunPlus director of promoting Jacob Krüger as its new chief advertising and marketing officer.
Becoming a member of the corporate’s management staff, Krüger can be chargeable for scaling the corporate’s consumer acquisition efforts and help the launch of recent titles within the firm’s “rising portfolio”.
Previous to becoming a member of Tactile, Krüger has labored at FunPlus as director of promoting, Scopely as head of consumer acquisition, and Social Level as CMO.
New rent
“It’s very thrilling to affix Tactile, an organization I’ve been following for a very long time, as CMO,” stated Krüger. “I’m actually trying ahead to working with such an incredible staff on rising iconic video games comparable to Lily’s Backyard in addition to launching superb new titles.”
Finest recognized for its hit puzzle and renovate sport Lily’s Backyard, Tactile Video games’ portfolio consists of Makeover Match, Penny & Flo, the Simon’s Cat sport sequence, and Cookie Cats titles.
This text is a part of our Street to Helsinki sequence, the place we put the highlight on the Finnish and Nordic video games industries forward of Pocket Gamer Connects Helsinki on October 1st and 2nd.
