Take-Two Claims It’s Not Receiving Any Backlash for Pricing Games at $70

One of many largest sources of debate amongst followers has been the rising costs of AAA video video games. Over the previous few months, a number of prime publishers have pushed their new releases to $70 from the earlier worth of $60.

The unique pricing of $60 had already been a priority for a lot of gamers on console and PC. Now, to make issues worse, a number of publishers have now been altering the costs of their upcoming titles as soon as once more.

Regardless of the rising protests from followers, a number of publishers have caught to their weapons in regards to the pricing for brand spanking new video games. This consists of Take-Two, who declare that it has but to listen to any pushback from its huge neighborhood.

Take-Two is behind among the largest online game franchises. This consists of NBA 2K, WWE 2K, Borderlands, Grand Theft Auto, and extra.

In keeping with VGC, Take-Two CEO Strauss Zelnick was requested in regards to the firm’s rivals offering reductions on titles inside days of its launch throughout a latest earnings name. Zelnick responded by saying that the corporate has but to face any backlash for it. “We’re not seeing a pushback on frontline worth,” he mentioned. “What we’re seeing is customers are searching for to restrict their spending by going both to the stuff they actually, actually care about, blockbusters, or to worth, and typically it might be each, and the excellent news is, now we have a bunch of blockbusters, and now we have an exquisite catalogue.”