Cellular video games developer and writer TapNation has acquired UAhero, an AI-powered consumer acquisition and monetization platform offering automation by way of superior algorithms. The corporate will be a part of TapNation as a brand new subsidiary and UAhero’s superior analytics and trade insights will grow to be out there by a brand new strategic partnership.
TapNation have up to now launched over 100 video games and generated greater than 1 billion downloads and just lately raised €15 million from buyers together with Re-Sources Capital and Paluel-Marmont Capital with the intention to diversify its portfolio and bolster its progress technique. The UAhero acquisition being a high-profile funding consistent with this imaginative and prescient.
UAhero – which acquired funding of $1 million from Bogazici Ventures – is an AI-powered consumer acquisition and monetization firm specializing in optimizing advert campaigns for cell video games firms. UAhero goals to empower its shoppers to succeed in their goal audiences and maximize monetization alternatives.
A brand new technique
Chatting with PocketGamer.biz, Hervé Montoute, CEO of TapNation stated, “We’re thrilled to announce our acquisition of UAhero. The UA hero staff has developed a really modern product, pushed by automation and AI. We’re excited to combine the staff and the software is already having a huge impact on our UA capabilities and our staff. It additionally aligns with our technique of going additional into informal video games and rising our IAP share of income!”
Underneath the settlement, UAhero will function as a subsidiary of TapNation. The mixing course of goals to concentrate on leveraging synergies, sharing finest practices, and fostering a collaborative setting that drives steady enchancment and innovation.
“We’re enthusiastic about UAhero becoming a member of TapNation after a protracted collaboration, and we imagine deeply in our shared imaginative and prescient and nice staff,” acknowledged Oz Silahtar, cofounder UAhero. “With its robust portfolio of video games, proficient staff of specialists, dedication to innovation, and pioneering new companions, TapNation is poised to keep up its place as a pacesetter within the cell gaming trade.”
