It’s official: Converse Now (Taylor’s Model) is on the way in which. Taylor Swift revealed throughout her first of three reveals at Nashville’s Nissan Stadium on Friday evening (Might 5) that her 2010 third studio album can be her subsequent re-recorded launch, out July 7.
All of Swift’s followers received to benefit from the announcement too, as a result of the Taylor Nation Instagram account went stay from the live performance for the onstage second. She directed followers’ consideration to the screens across the stadium, which learn: “Converse Now. Taylor’s Model. Out there July 7.”
Swifties already observed that one thing was up final Sunday, when the light-up wristbands given to the Eras Tour attendees at Atlanta’s Mercedes-Benz Stadium turned purple on the finish of the present. Purple is the colour that represents Converse Now, which followers have lengthy speculated can be the subsequent re-recording. To have fun the announcement, Nashville’s John Seigenthaler Pedestrian Bridge additionally modified its lights to a vibrant violet hue on Friday evening.
To date on the Eras Tour, which kicked off March 17 in Glendale, Ariz., Swift has solely been performing one track from Converse Now, “Enchanted,” in her setlist — though “Imply” was carried out as a shock track throughout her April 15 present in Tampa, Fla. Converse Now spawned two prime 10 singles in “Mine” (No. 3 peak on the Billboard Scorching 100) and “Again to December” (No. 6), plus 4 different singles — “Imply” (No. 11), “Ours” (No. 13), “Sparks Fly” (No. 17) and “The Story of Us” (No. 41) — that charted on the Scorching 100.
Upon its October 2010 launch — following Swift’s mainstream breakthrough with 2008’s Fearless, which received the album of the yr Grammy — Converse Now grew to become the primary Swift album to cross the 1 million gross sales mark in its debut week, launching at No. 1 on the Billboard 200 with 1.047 million copies bought. Swift’s third album has earned a complete of seven.8 million equal album models within the U.S. by way of Apr. 27, in keeping with Luminate.
Converse Now (Taylor’s Model) will observe Fearless (Taylor’s Model) and Pink (Taylor’s Model), each of which have been launched in 2021, because the third re-recorded studio album in her six-album endeavor. Swift introduced plans to re-record her first six studio albums in 2019 after being unable to buy the grasp recordings of her again catalog. As an alternative of releasing a re-recorded album final yr, Swift issued her tenth studio album, Midnights, which scored the most important debut week of her profession and of any album in 2022.