- A 16-year-old advised the WSJ her mother and father spent round $3,000 shopping for her each Stanley cup going.
- A 12 months after they purchased her her first cup, she now has 67, she mentioned.
- The oversize Quencher tumblers have grow to be a standing image amongst tweens and teenagers.
A 16-year-old TikToker claims that her mother and father have spent round $3,000 shopping for her each Stanley cup available on the market.
Amelia Awad, from Birmingham, Alabama, advised The Wall Road Journal that her mother and father acquired her her first Stanley Quencher cup a 12 months in the past after she admired it on TikTok. She now has 67, she mentioned.
“I am obsessed,” she advised The Journal.
Starbucks tumblers and Hydro Flasks have had their time within the highlight: For across the previous 12 months, Stanley cups have been the recent factor amongst American tweens, teenagers, and faculty children. The Quenchers had been the most-featured merchandise in Gen Z Christmas-haul movies on TikTok, a youth consumer-trends analyst beforehand advised Enterprise Insider.
They’re such a standing merchandise that they are creating rifts amongst school-goers. One mother just lately mentioned in a viral TikTok that her nine-year-old daughter was mocked at college for having a $10 off-brand dupe.
Although they’re obtainable in 20- and 30-ounce sizes, it is the oversize 40-ounce Quenchers, beginning at $45, which have sparked a buzz on-line. TikTok customers submit movies exhibiting them unboxing new tumblers, arranging their collections, and coordinating their Quenchers with their outfits. Individuals are scrambling to get their arms on the complete vary of colours and limited-edition cups, just like the latest Valentine’s Day drop at Goal.
Brian van der Brug/The Los Angeles Instances by way of Getty Photos
Regardless that a number of the limited-edition cups have spawned a substantial resale market, Awad mentioned that she makes use of each cup she owns. “If they’re uncommon, I might need to use them extra as a result of I am particular for having them,” she mentioned.
The Journal did not title Awad’s TikTok account, however an account that BI believes to belong to her has round 138,000 followers. Movies on the account present the proprietor organizing their assortment of Quenchers, together with displaying them by shade.
Environmental advocates say the truth that individuals are amassing collections of dozens of Quenchers defeats the aim of it being a reusable water bottle, and warn that individuals will simply ditch them when a brand new stylish cup comes alongside, anyway.
Do you accumulate Stanley cups? E mail this reporter at gdean@insider.com.
