Tennis is betting on video video games to lure younger followers. Two titles are set to compete: TopSpin 2K25, out now, and Tiebreak, coming in August. TopSpin lets gamers match legends like Federer in opposition to newcomers like Alcaraz. Tiebreak, backed by professional excursions, options Djokovic on its cowl.
The push comes as TV viewership amongst youth plummets. Solely a 3rd of 18-24 year-olds watch dwell matches, versus 75% of over-55s. Sport makers declare enjoying will increase the percentages of shopping for tickets and hitting actual courts. Soccer’s EA Sports activities FC, with 150 million customers, has proven gaming’s pull. Tennis officers hope pixelated rallies will spark real-world ardour.
