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The curious case of Alaadeen mini market(ing)

April 24, 2025
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See them right here. By now, I’m certain you’ve seen them in every single place. If not, you should be hiding below a rock. Meet Ali Alaadeen and his (paternal) aunt (to date she has no title), however folks name her “hajje” (she who has went to the hajj in Mecca however even that’s unconfirmed). So what is the deal? They broke into the scene in pretty, charming, endearing movies. The state of affairs is all the time the identical: Often the aunt particulars a problem, then he’s introducing a product he’s promoting at his store (from what I understood within the south of Lebanon), and with it he goes along with his catchphrase “Jdid Jdid” (new, new) after which gives one thing foolish with the product akin to “the free compressed air contained in the bag” “the pin holding the bundle” “the picture of the sunflower” and that is when the aunt goes “and …. should you can ….” (and drink should you can drink, chew should you can chew, dash should you can dash). 

That they took the Lebanese group by storm is an understatement. Throughout final yr’s struggle they had been evacuated and it transpired that Ali grew to become a waiter and she or he was in a type of locations the place refugees gathered. Then they went again to their store documenting that it was nonetheless standing even when after all merchandise had been in every single place. And so they had been again, extra regularly, stronger and to the tune of (I counted then) 3 posts posted on the account each 3 days (all with clothes change and all, so almost certainly shot at totally different instances).

As with every little thing natural comes some extent when issues turn out to be sponsored. And certainly lots of their posts now are, there are even merchandise that would by no means match of their store (akin to a fridge from a neighborhood model), and giveaways they might by no means afford (a full Vary Rover). And recently, he appears to be popping a vein along with his speech (though he nonetheless consists of Jdid Jdid) a lot there’s over-acting however she continues to be unbothered as a result of her supply has by no means modified all alongside.

Nonetheless, {that a} small store has punched means, means above its weight is not any imply feat. And that they grew to become viral with no company in tow, simply them and their Jdid Jdid can be superb. I want simply that he would return to being extra pure in his supply.





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Tags: AlaadeenCasecuriousmarketingMini
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