Right this moment marks SpecialEffect’s annual One Particular Day fundraising marketing campaign, the place the video games trade collaborates to lift cash for the charity, which goals to assist carry gaming to disabled players.
As a part of the marketing campaign, players are invited to lift funds for the charity by buying choose titles and DLC from the charity’s trade companions as a part of the One Particular Day Steam Promotion (5-8 October) and the Cellular Promotion (October 6), with trade companions donating a proportion of the ensuing income.
A variety of different actions and studio occasions have already raised over £100,000 ($121,509), with additional occasions to be held on One Particular Day Itself. Among the many actions are digital problem occasions, abseiling, and a one button sport jam.
Purchase, Play, Donate
SpecialEffect has over 90 companions, and helps hundreds of disabled customers yearly. The charity works with groups of therapists and technical specialists to supply assessments and customised expertise loans to complement the lives of these with disabilities. In flip, the charity passes its learnings to {hardware} and software program builders, serving to them decrease the boundaries of use and make their merchandise extra accessible to disabled customers worldwide.
“We’re seeing an ever-increasing demand for our providers, that are all offered with out cost,” stated founder and CEO Dr Mick Donegan. “The assist the occasion receives from the video games trade is completely important in ensuring we are able to proceed to achieve each disabled individual that wants our assist. With out One Particular Day we merely couldn’t carry a greater high quality of life to so many individuals internationally, and we’d prefer to say a heartfelt thanks to everybody concerned in One Particular Day – trade, players and donors.”
One Special occasion might be clearly seen as we speak throughout cell apps, Steam, and social media, whereas taking part corporations will relay One Particular Day’s “Purchase, Play, Donate” message to customers, declaring themselves part of one of many trade’s largest charitable endeavours of the yr.
For extra info on SpecialEffect, go to their official web site. Make sure to seize some nice video games and play your half!
