The group at OnePlus has been celebrating its ninth anniversary in China, and as a part of the occasion we have been handled to an official teaser for the upcoming OnePlus 11 flagship cellphone, anticipated to launch early in 2023.
Whereas we do not see an entire lot within the teaser (opens in new tab) (by way of GSMArena (opens in new tab)), we do get a good take a look at the massive digital camera bump on the again of the cellphone, full with Hasselblad digital camera branding (that is the digital camera firm OnePlus has partnered with lately).
A tough translation from the OnePlus submit on Chinese language social community Weibo means that we’re about to get a “future efficiency chief” that may “problem many impossibilities within the business” – so make of that what you’ll.
One firm, two manufacturers
There was loads of discuss of the latest merger between OnePlus and Oppo throughout the anniversary occasion: Oppo is outwardly investing hefty sums in OnePlus merchandise as a part of a “dual-brand” technique for the singular firm going ahead.
Which means the Discover and Reno telephones produced by Oppo will proceed to look alongside the OnePlus sequence of handsets, although it stays to be seen simply how completely different the units are going to be sooner or later.
We have already seen loads of rumors and leaks across the OnePlus 11, together with renders exhibiting off the handset in black and inexperienced. OnePlus normally launches its flagships within the early months of the yr, however the teaser simply says the OnePlus 11 “will probably be launched quickly”.
Evaluation: new yr, new OnePlus
The primary OnePlus cellphone made its debut all the best way again in 2014, and within the early days the intention was easy: specs and construct high quality that was very near high-end flagships, at a value that was considerably decrease than the iPhones and Galaxys in the marketplace.
As time has gone on, OnePlus has slowly moved away from that technique, producing costlier telephones whereas launching the OnePlus Nord sequence to provide mid-range cellphone consumers higher worth for cash additional down the pricing scale.
With the merger with Oppo now accomplished, it is an opportunity for OnePlus to reset, and resolve precisely what it needs from its high-end telephones. The OnePlus 10 Professional launched in 2022 provided a largely nice expertise at an inexpensive value, although it had its weaknesses.
From all the pieces we have heard concerning the OnePlus 11 thus far, it seems like it is going to have the specs and the polish to tackle something that Apple, Samsung or Google have deliberate for 2023 – however as all the time the pricing goes to be essential.
